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Scooped by Brian Yanish - MarketingHits.com from Good Marketing |
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How do you compete in an industry controlled by just three companies? One start-up decided to find out for itself.
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Scooped by Brian Yanish - MarketingHits.com |
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Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.
People need readable material in any context and everyone loves stories.
I find the article to be spot-on. I do believe that having an emotional bond with a brand is good for business. This is because consumers want to have an emotional bond or they can relate to the brand in an emotional way. This will will make them have a better relationship and always choose to be loyal to the brand.
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Scooped by Brian Yanish - MarketingHits.com from Must Design |
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10 Reasons Visual Content will Dominate 2014 What marketing strategies will we focus on in 2014? What will we leave behind? This article takes a look at the rise of visual content - and why 2014 will dominate in 2014:
1. 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.
2. Videos on landing pages increase average page conversion rates by 86%.
3. Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.
4. Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.
5. Posts with visuals receive 94% more page visits and engagement than those without.
6. 60% of consumers are more likely to click on a business whose images appear in search results.
7. Clear, detailed images carry more weight than product information or customer ratings say 67% of consumers.
8. Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business.
9. Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.
10. Visuals are becoming easier and easier to create as photo editing tools become more accessible
All I can say, is thank goodness for Visuals in content! I've always been a visual person being a visual learner. Information is easier to retain and comprehend when visuals are employed as it pulls you in.
The article's statistics further supports the importance of visuals. I love visuals!
10 Razones por las que los contenidos visuales dominarán el 2014
¿En qué estrategias de marketing nos vamos a centrar en el 2014? ¿Qué vamos a dejar atrás?
Este artículo echa un vistazo al ascenso del contenido visual y por qué 2014 será el año de los elementos visuales.
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Scooped by Brian Yanish - MarketingHits.com from Startup Revolution |
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Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:
* Curation.
* Creation.
* Social.
* Ecommerce.
Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.
I agree with Marty, 90% curated content to 10% creation content for successful content marketing.
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Scooped by Brian Yanish - MarketingHits.com from Must Market |
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Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!!
Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!!
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According to Howard Gardner, a professor at Harvard University, “Stories are the single most powerful weapon in a leader’s rhetorical arsenal.” Yet most people struggle to think of compelling stories that reinforce their messages.
That’s usually because they’re trying to think of a “big” story. In order to help people get unstuck, I tell them to think smaller. I encourage them to think of a single customer whose life was improved because of their product or a community that is enjoying the benefits of a new public school.
A story can be many things: your personal experience with a person, place, thing, or topic; somebody else’s experience; case studies in the news; or a historical or fictional example....
Good tips for telling your story in the media from Brad Phillips.
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Scooped by Brian Yanish - MarketingHits.com from Digital Presentations in Education |
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Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by
Simple, Unexpected, Concrete, Credible, Emotional, Stories
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Scooped by Brian Yanish - MarketingHits.com from Presentation Tools |
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Alex Rister: "Storytelling for Presentations" was a short lesson I developed for my online Professional Communication and Presentation course. How do you teach storytelling
Trasformar euna presentazione in una storia da raccontare: lo sforzo più complesso!
This presentations clearly explains what makes a good story - you need to devise conflict, develop characters and add efficient details. I enjoy this presentation because it explains the details of storywriting with a variety of interesting visuals, which makes it more entertaining to read.
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Ethan Anderton: "Now that Disney has added Lucasfilm and the Star Wars universe to their arsenal of established intellectual property (in addition to Pixar, Marvel and Pirates of the Caribbean), now might be a good time to review which well-known film franchises belong to what studio" ...
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Scooped by Brian Yanish - MarketingHits.com |
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![Visual Content Trumps Text in Driving Social Media Engagement [INFOGRAPHIC] | MarketingHits | Scoop.it](https://img.scoop.it/6bkl9hre3pAp-CLhA2NP5Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![SEVEN STEPS TO THE PERFECT STORY [Fun Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/ZZ1mD2k-gErgFwW96DHNhzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
There are a few things that make this example interesting for me:
- value innovation in a commoditized market, where decisions are made mostly based on price
- creating a very different value proposition, focused on customer-centricity
- use of technology (app)
- storytelling as a way of customer engagement