Klout launched a preview of their new site refresh today to a few select users. One of the big changes is that the new Klout pulls in even more data to create it’s influence scores.
Previously Klout pulled in less than 100 metrics to create their scores. It now utilizes over 400+ data sources. That is over 4 times as much data. I can’t say how much better the scoring algorithms are, but we will be looking into this for a more informed response. But this much more data is an impressive add on to the service.
From the Founder
We got a quick look at the site refresh from Joe Fernandez, Klout CEO, who shared these thoughts.
“Besides an updated scoring algorithm that increases the number of data sources to over 400 and includes real-world influence from Wikipedia, the big change is the introduction of Klout “moments”. Moments is the story of your influence – it puts more emphasis on showcasing your best content and less emphasis on your raw Score. You will also find a new dashboard that adds a huge layer of transparency by displaying the impact of every interaction on your Score.
We are really proud of this release and hope you like it. There is still a ton of work to do but we feel like this is a huge step towards our mission of helping every person understand and be recognized for their influence.”
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Some key insights into creating influence and branding in your market via Social Media.
I like this article because i personally have not seen many like this, and so straight to the point. I think what Bjorling is saying is very true and not enough people have knowledge of this. I see a lot of businesses and products on social media who have literally just tagged along with every one els and joined the bandwagon as they feel they have to however that is not always the case, and then when they do there main gold is just toy gain as many likes or follower as possible sand not really take into consideration who there market really is and who they are targeting with this style of marketing. Assn well as what kind if brand image is this creating for us.
Social Influence - Do You Have Any?