Social media, social media, social media: it seems like social media is all anyone ever talks about anymore when it comes to online marketing, or even marketing in general. These days, it’s practically more common to hear spokespeople say, “Visit us on Facebook at ____” than it is to hear them say “Visit us online at ____” or “Call for a free catalog”. With so many people talking about social media and clamoring to be in the front seat of the social media bandwagon, it’s hard to sort out exactly how social media has already affected businesses, and what changes might be expected for the future.