The biggest theme of 2015 NRF focused was retailers' us of digital technology that bridges the online and offline parts of the digital commerce experience.
Via Pantelis Chiotellis
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The biggest theme of 2015 NRF focused was retailers' us of digital technology that bridges the online and offline parts of the digital commerce experience.
Scooped by Brian Yanish - MarketingHits.com from Must Market |
This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.
Use these three simple metrics to find your long tail:
Rank
% of Total
Running Total
A simplified review of the 80-20 rule in sales. The Running Total is an interesting parameter to be considered. Need more on "Profitability" fractal from @Martin (Marty) Smith
Scooped by Brian Yanish - MarketingHits.com from Curation Revolution |
Banksy, a grafitti artist, is a powerful social marketer. Banksy's art blew up New York teaching ten online marketing lessons for those wise enough to see including:
Are people racing around NYC to see your latest work? If no then steal some social marketing tips from one of the world's best - Banksy.
Le Marketing social selon Banksy... Règle 6 : garder des secrets le plus longtemps possible. La règle la plus importante ? Peut-être car nous avons tendance à vouloir "tout" dévoiler sur le web participatif. Mais gardons un peu de mystère.... Le mystère attire et attise la curiosité.
Scooped by Brian Yanish - MarketingHits.com from Curation Revolution |
Over Planning Can KILL Your Content Marketing
We see a lot of experts, gurus and people who should know better sharing yesterday's advice. We've read thousands of words about the importance of goal setting, planning and objectives for content marketing.
People talk about creating content marketing calendars and planning everything to within an inch of your life. Good luck with that. Might have worked 3 years ago, but today's social / mobile / connected world means you need to become a NOWIST.
This Curagami post embeds the influential Joy Ito TED talk about becoming a Nowist by pulling from the network to meet demand. Your content needs to do the same.
AND You need to digitally listen. We riff a few paragraphs about what it means to digitally listen such as FOLLOWING those who follow you, Retweeting and curating content from your customers and brand advocates.
Next time you read 1,000 words on planning your "content calendar" STOP and read this Curagami post so you don't over plan your content marketing.
Great post and insight by @Martin (Marty) Smith sure to help you with your content marketing.
Scooped by Brian Yanish - MarketingHits.com from BI Revolution |
New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.
Wow, what a day for Invisible Giants. After my Haiku Deck account went down taking the fastest "views" deck we've ever created into the void we received a dramatic lesson in almost every "Invisible Giant" idea discussed.
TIME and the growing importance of "near real time" response was absent. Not anymore (lol). Wrote up what happened today as an example of "Invisible Giant" values and just how our online marketing world is turns on a different axis now.
Scooped by Brian Yanish - MarketingHits.com from Curation Revolution |
Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.
As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.
Why?
The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder.
Connecting content to product engagement is the new marketing.
Scooped by Brian Yanish - MarketingHits.com from Curation Revolution |
After Google's algorithm changes content is KING, context QUEEN. Online merchants who "match the hatch" of content to customers create advantage. Winning this advantage takes courage.
Courage because when one revolution happens things get crazy. When three revolutions are happening simultaneously its time to get in the basement with water and a year's supply of canned goods.
Instead of doing that we suggest reading about how content, commerce and social media can contribute to one another on CrowdFunde our startup dedicated to helping websites, brands and companies tap wisdom of crowds.
Scooped by Brian Yanish - MarketingHits.com from Social Media Enthusiast |
As it turns out, social media and search go hand-in-hand...
From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.
For marketers, understanding the searches that lead to improved engagement is critical.
To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.
Helpful in knowing which clients will need you to pull content out of thin air for them >
Not a surprise at all that the top 5 searched topics socially are (1) Technology / Scoial Media, (2) Fitness, Health, & Sports, (3) Music, (4) F&B, & (5) Travel... I think that this one dropped Movies / Cinema for sure
Ever wonder what people are searching for? This infographic will open your eyes. If you have a small business, you might want to be on the social media that can get this type of search by consumers.
Scooped by Brian Yanish - MarketingHits.com from Must Market |
Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
How are you and your business different?
A quick search on Linkedin for "website designer" shows 300,000+ people who do the same thing I do. So how do you set yourself up as "different"? Try building on your other interests and experiences to strengthen your USP or Unique Selling proposition.
NEW Concept - Unique Customer Aspiration
Wrote this piece to introduce a new concept called Unique Customer Aspiration (UCA). Your UCA is what you want your customers to achieve as a result of your interaction or partnership.
I was taught to market based on USP or Unique Selling Proposition. USP seems solipsistic now. USP need to be combined with a UCA to insure your marketing doesn't talk to itself about itself.
We live in a socially engaged "Connection Economy", so combining USP + UCA creates a foundation for great Internet marketing.
What about you? Do you know your USP? What are your thoughts on UCA? Share your thoughts and I will curate them into the post.