The biggest theme of 2015 NRF focused was retailers' us of digital technology that bridges the online and offline parts of the digital commerce experience.
Via Pantelis Chiotellis
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The biggest theme of 2015 NRF focused was retailers' us of digital technology that bridges the online and offline parts of the digital commerce experience.
Scooped by Brian Yanish - MarketingHits.com from Education |
Do you know what your marketing is doing? Are you sure? http://www.adobe.com/solutions/digital-marketing.html #MarketingTherapy
A fun way to get started on:
Do you really know who your customers are?
Why they like your brand?
What would impact them to buy more or less of your goods or services?
Where they prefer to engage with your brand?
While this may be a commercial, it's a great way to get the conversation started, do you agree?
Muito bom esse vídeo.
As empresas conhecem quem são seus reais consumidores?
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If the web of connection was the first great storm then the mobile web is a tsunami of change.This @HaikuDeck explores how A ubiquitous always on web changes everything.
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The iPad is, quite possibly, one of the best way for marketers to enhance their brand image and interact with customers. With iPad in hand, your customers have the ability to view product information and engage with interactive content, all the while staying mobile.
More than half of all adults in the US own either a tablet or a smartphone, and one-third use mobile devices to surf the Web and watch video; no wonder marketers are creating platforms designed explicitly for mobile devices.
Creating a marketing campaign using the iPad can increase the customer conversation by delivering exactly what customers want, when and where they want it.
Though the iPad is the perfect marketing medium for reaching the new mobile generation, marketers are struggling to find new and innovative ways that encourage and enhance customer conversation.
Here are a few basic steps you should keep in mind when optimizing your collateral for the iPad.
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Mobile Marketing: Many Doing It; Few Doing It Well.
The opening paragraph says it all: lol
"Mobile marketing is like sex: nearly everyone is doing it, many want to do it even more, but no one feels they’re doing it particularly well. "
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
Scooped by Brian Yanish - MarketingHits.com from visualizing social media |
Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.
It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.
Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...
(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."