Tony Randall By now most internet marketers are familiar with the phrase "Content is King" but this really is nothing new. It always has been king and it always will be.
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Tony Randall By now most internet marketers are familiar with the phrase "Content is King" but this really is nothing new. It always has been king and it always will be.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Nowadays people also look for the facts and useful information about the products and services that they find interesting instead of ads.
So engage your audience with unique & useful story/ information of your services or product. Provide your information precisely not with bag of unnecessary stuffing of keywords. Make your content king in the marketing world and become a great Marketer....
Useful guide to content marketing and SEO.
Useful guide to content marketing and SEO.
Scooped by Brian Yanish - MarketingHits.com from Must Market |
The New New Marketing
There was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet.
Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire.
The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...
Read the Curagami Story and worry less :). M
You gotta read this, Marty's done it again!!!
The practice of using article directories as a way to build links for search engine optimisation strategies is one that has been around for a long time, but now Google’s Matt Cutts has spoken out against this tactic. But, don’t worry; there are still legitimate ways to build links to help you get higher rankings. …
Scooped by Brian Yanish - MarketingHits.com from Digital Marketing Land |
Here's a fun infographic from Fisher Vista, turning content marketing into a board game.
Scrabble, anyone?
Quality content serves as a core foundational element to your content marketing strategy.
How is your game? Nice visual - easy to share and educate - perfect peice fo content!
Scooped by Brian Yanish - MarketingHits.com from Digital Marketing Land |
"In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.
The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days of running rampant and blasting out bulk links are gone. Today, quality finally trumps quantity and the playing field has been leveled in a way that in essence puts a "governor" on how quickly they can ramp up the rankings on their domains.
As social signals grow in their effects on search rankings for both Google and Bing, the ability to create amazing content and promote it on social media is quickly becoming the most important technique that internet marketers have in their arsenal. In 2013, it will likely eclipse link-building as a ranking factor.
Here are three things you must understand to make it work for you today and to be ready for what lies ahead".
Find Out More: http://socialmediatoday.com/jd-rucker/954046/social-signals-quality-content-and-search-marketing-will-merge-2013