Excerpt from the article:

 

You know Apple and Amazon don’t slouch when they design these pages.

 

When you don’t have the time or money to research the best layouts/copy/presentation… draw your inspiration from them.

 

We’ll start before you get to the iPhone’s landing page. Apple knows that they need to:

 

1. Warm people up to the idea of a new phone.
2. Seed traffic from another popular source.

 

They do these things with their launch announcement video and making the ENTIRE Apple home page a simple iPhone 5 call to action.

 

Here is what you can learn:

 

1. Information layering

2. HUGE call to actions
3. Happy faces sell
4. Align your text, data, and visuals 
5. Repetition is key
6. Educate

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned read the full article here: http://bit.ly/TS0gzJ

Via Agostino Caniato