By Jon Michail The notion of ‘personal’ branding, where the concept of branding is employed by the individual with regards to themselves, is often thought of as selfish, ego-stroking, narcissistic self-promotion designed to sway people into buying whatever they’re selling… and yes, that’s partly true. Anyone that wants to influence in life must sell something …
Via Stefano Principato
A well-executed personal branding program means people know exactly what to expect of you and correctly assume what you’re about. It means people know who you are, and are given this information with the least amount of misrepresentation or miscommunication possible.