Latest Social Media News

Danny Sullivan reports on SearchEngineLand about the recent quiet change by Google aimed a encryprinting all users search activity.

"Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. Possibly, it’s a move to increase ad sales."

What's the truth? No-one is really sure at the moment, but if you want to find out exactly why this is quite relevant to independent publishers and - better yet - how to still access and archive most of those keywords, read the rest of this good article.

Informative. Very useful. 8/10

Read the full story here: http://searchengineland.com/post-prism-google-secure-searches-172487 

That's a MUST!!!

That's a MUST!!!

lets see!

I really think that Eric Enge of SearchEngineWatch did not have to go out of his way to post such an excellent analysis of what traits curated content should have to be appreciated by Google.

But given the amount of content marketers adopting curation as the latest magic wand, his work provides a very useful warning for the many attempting to substitute curation for good quality content.

As in real-life, when it comes down to giving more exposure to different curators, both humans and Google will attempt to select those that:

1) put a lot of effort into their curation

2) have a strong editorial voice and

3) a distinctive point of view

and which heavily rely on:

4) recognized expert analysis7cmmentary and reviews

5) access to data otherwise not accessible

6) freshness

Rightful. Useful. 8/10

Full article: http://searchenginewatch.com/article/2290885/Content-Curation-SEO-A-Bad-Match 

Robin - Another valuable and outstanding summary!

Google has made public a new service built on top of Google Hangouts and which allows qualified users to deliver online coaching and mentoring sessions on just about any topic. Either for free or for a fee. Google will handle payments and keep 20% of the compensation you receive.

From TheNextWeb: "Google is currently testing Helpouts — touted as “a new way to connect people who need help with people who can give help, over live video, anytime, anywhere”.

The new service will be tied into Google+ and it’s basically Google Hangouts: not with friends, but with teachers."

More info: http://thenextweb.com/google/2013/08/21/google-quietly-introduces-helpouts-google-hangouts-that-connect-people-to-experts/ 

https://support.google.com/helpouts/#topic=3164466 

Reserve your seat right now: https://helpouts.google.com/welcome 

L'HUmain au centre,parler,demander,en continu!

Great infogrpahic of Google's waterfall of changes and their consequence on SEO and Internet marketing.

If you are curious to know what I think about curation and search and their future, check out this 3-minute audio excerpt from a much longer interview about curating your experience I had with Joel Zasflosky of ValueofSimple.

In it I highlight how inadequate is to expect Google results to fulfill the need that many people have to learn and deepen their knowledge about a topic they are not familiar with.

Google set of very specific, highly filtered and ranked text results represent many, often relevant, individual bites of a larger puzzle that is never shown.

You are provided tons of individual trees in place of the "forest" you have asked about.

That is the greatest limitation for Google… when it comes the need, not to find a specific book, product, event or person, but for learning, understanding, for seeing the bigger picture, then the individual bites, ranked by Google authority or Pagerank, just don't serve our need.

This is why, just like we can't feed our appetites only with Big Macs, when it comes to learning about a topic we're not familiar with, we will increasingly rely on curated search engines, trusted guides and portals who can provide us with a much better and more useful roadmap into learning than Google can.

Audio excerpt: https://soundcloud.com/user458849/curation-and-search-joel

Full interview: http://valueofsimple.com/smart-and-simple-matters-podcast-023-with-robin-good/ 

MP3 full interview: http://traffic.libsyn.com/valueofsimple/023_SmartAndSimpleMattersPodcastFromValueOfSimple.mp3

Subscribe to iTunes podcast: http://valueofsimple.com/itunes

Google+ has Communites, they are better organized than Facebook groups.

Succinct cheat sheet for Google + posting

Guys to Follow on Google Plus...Good Crew

Peter Wayner on Wired ponders the issue of fair use from a small, independent publisher point of view and asks some really good questions about what Google could actually do to encourage and reward those who create and bring new insight to the internet — not just those that remix it.

He writes: "What if the researchers at these companies could improve their bots enough for the algorithms to make intelligent decisions about fair use?

If their systems can organize the web and drive cars, surely they are capable of shouldering some of the responsibility for making smart decisions about fair use.

Such tools could help identify blogs or websites that borrow too aggressively from other sites. The search engines that are crawling the net could then use that information to flag sites that cross the line from fair use into plagiarism.

Google, for example, already has tools that find music in videos uploaded to YouTube, and then shares the revenue with the creators.

...

The fair-use algorithms could also honor what the artist wants — for instance, some artists want to be copied. In these cases, a markup language that enumerates just how much the artist wants to encourage fair use could help provide that choice.

That way, those who want rampant copying could encourage it while those who want to maintain exclusivity could dial back the limits."

I can't but agree 110% with these suggestions.

As a curator I feel that there is a strong need for policing fair use and for greater transparency by those who choose to re-use other people content.

I am not for laws, and fines, but yes I am for tools that could tell me who is being fair in re-using and crediting / licensing other people's work, and who is not. Such tools could also motivate me to create more original visual work without fearing that other people would just steal it and re-use it as theirs.

Excellent suggestions. Recommended. Good questions being asked. 9/10

Full article: http://www.wired.com/opinion/2013/08/some-arguments-about-fair-use-pit-humans-against-machines/

I love the idea of fair-use algorithms, programmed to respect the meta-data tags of uploaded content. 

New Best of Series Just Loaded on Listly Top Google+ Posts 

http://list.ly/list/6iz-top-googleposts-of-the-week

Testing how this social link wheel connection from a Google+ post by Mark Traphagen Top Posts added to Listly to poll and rank the posts

I was able to copy / paste the goo.gl url's into the listly import box so it was fast to create and the header art links to the Social SEO page on Ferree Money

Seems to me this could be used to make some great content for blogs...and the link could be used as Facebook content.

I guess you can never have enough curating, in this digital age anything that can keep you up to date and help visibility is worth a try. I like the way the simplify everything. I'm not sure but even with all this info I still may feel like I'm missing something and go to the individual sites anyway. But to see what the landscape looks like in a quick view Qwant is pretty cool.

A new meta-search engine... deserves a visit

My personal belief is this: in the near future, if you want to stand out in your niche, get a serious following of passionate fans and build a strong credibility for yourself, you will need to do something better than just writing blog posts (however good they may be).

"Recently Martin Laetsch, Act-On’s Director of Online Marketing, presented a webinar covering the 10 most important rules for successful search engine optimization.Not all of them are 100% new, but they’re all critical keys to success. ...You can catch up with the whole on-demand session here."

In this article the focus is specifically on rule n.1: Create content with your audience in mind.

Rekha Mohan writes: "The main point to all this is: create content people want to share. People like sharing interesting information; it builds credibility, creating the image that the sharer is in the know, and consistently sharing good information increases your audience.

Good information also helps visitors and increases your authority on a subject – use white papers, case studies, fun facts, educational material, research results, thought-provoking blog posts, how-to articles, top 10 lists, and more to share your information in innovative and easy-to-read ways."

Very good reminders for anyone having doubts about what's best to do in the near future, to gain extra visibility and reputation, on any content web site.

Rightful. 7/10

Full article: http://www.business2community.com/seo/the-10-new-rules-for-seo-0518641

Escribir pensando en el SEO. Esto es lo que propone este artículo que a más de uno nos da respuestas a la pregunta ¿Por qué ya no tengo tantas visitas en el blog?

Básicamente:

- Elegir una frase CLAVE en el post, que incluyamos al menos 3 o 4 veces a lo largo del mismo.

- Escribirlas con las mismas palabras, en el mismo orden.

- Escribir en una extensión de 300 palabras aprox.

- Colocar las palabras -etiquetas en:

   - El título del post

   - La dirección URL 

   - Los títulos y subtítulos de los párrafos

   - Los links

   - Por supuesto, el cuerpo general del texto, de arriba a abajo.

Ni que decir tiene, que hay poner cuidado en el contenido de calidad, que al final, si no es bueno, nadie lo lee, ni pulsa los links que contiene, y lo más importante: no lo comparten, porque no llegan al final del mismo, donde, seguramente, tengas los iconos para compartir. Menciona a gente guay, con links a su Fb, Twitter... Seguro que a ellos también les gusta salir en tu post, y te ayudarán con la difusión.

A este respecto: no te olvides de las Redes Sociales, que son fundamentales para conseguir mayor viralidad. 

Siempre está bien recordar estos tips de cuando en vez ;)

Great piece by Amanda

Loved meeting Cynthia and learning from her

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