Six easy steps to curation success Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight,
January 1, 2013 9:05 PM
Gamification, the art and science of applying game theory to online marketing, is HOT. The world Google Trends graph above confirms interest is high and getting higher. The steepness of the curve maybe its most impressive accomplishment. * A leaderboard that compares progress in the game. * Small gains leading to bigger gains. * A reward system easy to communicate across social nets. * A game within the game. * A social horse race.
Klout is a good example of "material" gain. As one's Klout score increases by making waves on the social net "material" gain is realized. For now we will overlook the circular nature of the rewards system (the primary benefit of your Klout score going up is your Klout score going up) and leave an upward swing as "material gain".
The interview, not a Reddit player looked at the man as if he was insane. Reddit's gamification was both means and end and the reinforcement came so fast and furious this man was overwhelmed to the extent his life is in ruins from chasing "points".
Gamification Summit in SF April 2013
Ruveanna Hambrick's curator insight,
October 2, 2014 2:27 PM
This is a great source for knowing how to monitor and filter information on social media sites like Twitter and Facebook. |
Zbynek Kysela ✔'s curator insight,
April 3, 2013 7:03 AM
I use Tweetadder for this purpose. Store as many tweets I want and tweet them when I want. Retweet whatever accounts I like however often I like. Automatically follow, unfollow and much more. Results are awesome and there are no monthly fees like in other apps..
Link ---> http://bit.ly/tweetadderPRO
Zbynek Kysela ✔'s comment,
April 9, 2013 7:59 PM
I use 5 account version. The price was $74 There are also 1/10/Unlimited account versions and free DEMO. Link ---> http://bit.ly/tweetadderPRO
Wanda Rawlins's curator insight,
December 19, 2012 3:28 PM
I believe in staying active on a regular basis by doing so you are creating and continually influencing your audience. IMO
Beth Kanter's comment,
February 26, 2012 12:26 PM
I like this analogy/metaphor. It is easy and quick to make feathers from your bricks, but the bricks take time. Can a curated collection of feathers be made into a brick? :-)
janlgordon's comment,
February 26, 2012 1:10 PM
Beth Kanter
I'm glad you liked the article! I love your question, I do think a curated collection of feathers around a particular theme can be turned into a brick. What comes to mind, if you're distilling the comments from the posts (feathers) it's possible that this could evolve into a (brick) research reports, white papers, the possibilities are endless:-)
Beth Kanter's comment,
February 26, 2012 1:23 PM
What comes to mind is that a smashed brick is a lot of feathers .. and that you can lead them back to the brick ... for example, I work with some advocacy folks who have these huge bricks called policy papers. They could tweet key points w/links back to the papers on Twitter. Have them cued up for a month in advance .. as you say the techniques are endless .. What I found most helpful was the objectives and metrics ..
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Honored when Jeff asked me to be part of this group and am reading every other curators shares very carefully (lol).