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I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -

**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing 

**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important

Here's what caught my attention:

Chapter 1: Setting the Stage for an Optimized State of Mind

**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action

Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation

**mix curated content with original content. In fact,  curating is a great way to extend your own site, but only in addition to—not instead of—your original content

So many great tips on types of content to curate, here are just a few:

**Content created by influential people who are important to your target audience

**Aggregating the best comments from your own or others's blogs

**White papers, ebooks and case studies

**Tips, how-to's and best practices

Chapter 11 Social Networking Development - Don't Be Late to the Networking Party

**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals

**It's important to know which specific social networks are relevant to your customers

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read full article here: [http://tinyurl.com/cycs5g4]