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Scoop.it!
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how … Via janlgordon 
Scoop.it!
I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -
**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing
**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important
Here's what caught my attention:
Chapter 1: Setting the Stage for an Optimized State of Mind
**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action
Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation
**mix curated content with original content. In fact, curating is a great way to extend your own site, but only in addition to—not instead of—your original content
So many great tips on types of content to curate, here are just a few:
**Content created by influential people who are important to your target audience
**Aggregating the best comments from your own or others's blogs
**White papers, ebooks and case studies
**Tips, how-to's and best practices
Chapter 11 Social Networking Development - Don't Be Late to the Networking Party
**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals
**It's important to know which specific social networks are relevant to your customers
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/cycs5g4] Via janlgordon
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Scoop.it!
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important. Via janlgordon
Albert Green's comment,
September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings. And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all. 
Karen Tracey McCarty's curator insight,
January 30, 2014 12:07 PM
Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results. |
Says to blog!!!
add your insight...
Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad. El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.
En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte. Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar. Yo también lo estoy practicando.