Internet of Things - Company and Research Focus

Basically gutting marketing budgets for web ad placement and moves the business focus and budgets for marketing into a domain that is not in area that marketing has a whole lot of expertise. (mobile applications and their development)  - Many independent App developers should start seeing more revenue as a result

As you can see, there are a whole lot of possible organizational approaches to the constituent parts of IoT. We have chosen a “halo” approach, looking at how IoT principles will be applied to individual people, their surroundings (vehicles and homes), the organization of those surroundings (towns and cities and the highways and other transit systems that connect them), the range of social activities (essentially commerce, but also travel, hospitality, entertainment and leisure) that go on in those surroundings and finally the underpinnings of those activities (“industrial” including agriculture, energy and transport and logistics). We’re not claiming this is an exhaustive taxonomy (we’ve excluded all military and some law enforcement specific uses) or that this is the best way to organize things, but we think it’s a useful start and has been helpful in explaining the opportunity to the businesses we advise.   The size of the circles aren’t important. They’re basically an indication of how far away from the individual each collection of potential IoT ideas will be implemented, but even that isn’t fully consistent – there will be interactions between people and IoT ideas in the workplace as well as in the home or in the store.