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This article was written by Bharati Ahuja for Search Engine Journal.
Intro:
"Many years ago, Google stated ten points on their Corporate Philosophy page - they were as follows: Focus on the user"
What caught my attention:
All search activity starts and ends with the user.
The user types in the query in the search box The results are displayed for the user by the search engine.The user decides which results to click on.
It seems so simple, but there are scientific and psychological principles which this whole activity revolves around.
The three parties involved in this activity are the user (always #1), the websites which get ranked, the search engines and the search algorithms which execute this result.
The search engines want to give quality search results to their users. The website owners want their websites to be ranked as high as possible so that their website can be found by the user.
And the user wants to find relevant content as fast as possible. Hence, the user is the focus at every step of the search activity.
http://www.searchenginejournal.com/content-is-king-but-the-user-is-the-emperor/32423/
Via janlgordon
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