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Rescooped by michel verstrepen from Social Media, Marketing and Promotion
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Is Content the New Currency?

Is Content the New Currency? | information analyst | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

Via janlgordon, Steven Hughes
janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?

Rescooped by michel verstrepen from Content Curation World
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Recognizing Curation Intent: Marketing, Sense-Making or Personal Expression

Recognizing Curation Intent: Marketing, Sense-Making or Personal Expression | information analyst | Scoop.it

Robin Good: Short post but very relevant points to start looking at. @chopemurray at Opencollaborarchy is the first individual I see catching the different shades of curation "intent" that are characterizing the "surge" of content curation initiatives, projects and tools all around us.

 

From the original post: "However the evolution of digital curation is experiencing some fragmentation. Not that this is bad, but it does suggest the differences should be understood as curation tools will differ in features and capabilities as each tries to satisfy its target customer base.

 

So far I have identified 3 major distinctions in [what is "sold" today as] curation:

 

a) Content Distribution

Marketing Content: comes in several forms as marketeers move away from landing pages on Facebook and web sites, and seek to amplify brand presence through curated content.

 

b) Sense-making - Topic-focused 

Information (or Knowledge Content): More focused on collecting and condensing information to support a topic or subject. Most commonly a reference site usually set up for either internal or external collaboration

 

c) Personal Expression

Curating Personal Content – less dependent on content management features and capabilites: can either be used for amplification (self-branding) or condensing (information)."

 

 

 

Rightful. Calls for deeper analysis. 8/10

 

P.S.: I invite you also to contribute to the poll provided at the end of the post. Notwithstanding that the poll will reflect only the opinions of those answering it, I'd very much like those few investing in curation as a sense-making activity to make their voices heard.

 

Original post: http://opencollaborarchy.wordpress.com/2012/07/19/curation-amplifier-or-condenser-2/

 

 


Via Robin Good
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