Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Scoop.it!
Evernote has never been sexy, almost ran out of money, and doesn’t benefit from the network effects that drive many of today’s successful companies. Via Mounia RKHA 
No comment yet.
Sign up to comment
Scoop.it!
Getting Traction Lightning Talk #12 Startup Product Summit San Francisco
Guillaume Decugis's insight:
I've been asked by Cindy Solomon, the founder of the insightful Startup Product Talks to talk about the difficult relationship between product building, marketing and getting traction. I've often found a lot of people were confused about the following questions: - how do I launch a product to make an impact? - should I advertise? - should startup not do any marketing? There are myths around these questions, particularly in Silicon Valley which is still a very engineering-driven culture ("build it and they will come"). But while advertising can be crack for startups, marketing is a must-have as I'm glad prominent SV figures like Marc Andreesen clearly states. So what type of marketing then? Well, among other things like product marketing, community management, user support which are all essential, I wanted to take the opportunity to introduce the new concept of Lean Content, an approach to content marketing that we've started to discuss during our meetup groups since the end of last year. I believe startups can efficiently build their brands through content and here are some examples showing how.
Scoop.it!
Guillaume Decugis's insight:
A fundamental piece of the Lean Startup theory by Eric Ries. Which model is yours?
Scoop.it!
If you want to understand startups, understand growth. Growth drives everything in this world.
Guillaume Decugis's insight:
Paul Graham - the founder of Y combinator - states some obvious and some not-so-obvious facts about what makes startups different than any other businesses: growth.
|
Curated by Guillaume Decugis
CEO of @Linkfluence (#AI for #SocialListening and #marketresearch). Entrepreneur (@Scoopit, Musiwave, Goojet). Engineer-turned-marketer. Rock singer.
Other Topics
Actualités Corona Virus
Content curation trends
How content curation is making the Web smarter.
Content marketing automation
A look at how automation and artificial intelligence technology enables content marketers to generate ROI.
Corona Virus news
Curated news and resources on COVID-19
Freeride skiing
Video, powder and other cool stuff for riders
Gadgets I lust for
I can't afford to buy all the cool geek stuff out there. So I collect them here instead. Feel free to suggest yours!
Good news from the Stars
To boldly go where only Astrophysicians have gone before. What I find interesting (and can roughly understand) in Astronomy & Space exploration these days.
Ideas for entrepreneurs
Serial entrepreneurship is constant learning.
Here's what I found impacting. 
Is the iPad a revolution?
Will it save the media? create new consumptions patterns?
Lean content marketing
Making the most efficient and effective use of strategies, tools, and technology for content marketing.
Online Gaming For The Win
Used to play a WoW paladin for years. Now looking at what will be the new trends in online gaming.
Scoop.it showcase
Examples of customization (topics and newsletters) done by our designer.
Social media publishing and curation
If you're just tweeting links, you're missing out. Discover and share with us useful resources to maximize the impact of the content we share.
Thought leadership and online presence
Demonstrate Thought Leadership by Building your Online Presence; relation to Content Curation and Personal Branding
|
The idea of having a growth engine is essential to startups. Yet, I often see entrepreneurs thinking they can only rely on a great product - or sometimes not even as much: a great idea. Value for startups only come from growth and some great product will simply not make it because they lack a growth engine.
There are various types of growth engines, including:
- virality (your current users' actions bring your next users)
- stickiness / increased value over time (your users don't do much beyond simple word-of-mouth but as they never leave this ends up in growing usage)
- ad-funded user acquisition (you make enough advertising/premium money from current users to acquire the next users through advertising)
- sales-funded revenue (you make enough sales from current customers to recruit more sales people or fund distribution channels to get the next customers).
What's not a growth engine?
- word-of-mouth
- PR
These are typically not enough to get accelerating growth/traction.
In short, if you don't have a growth engine, you don't have a startup.