Luxe 2.0 - Marketing digital - E-commerce

Neiman Marcus Group is looking to revitalize its ecommerce before the holiday season’s fervor begins by offering permanent free shipping and returns year-round for all domestic purchases made through neimanmarcus.com and bergdorfgoodman.com as well as at retail locations.

A terme, le site doit devenir le deuxième plus grand “ magasin ” de l'enseigne (qui en compte 60), derrière le vaisseau amiral du boulevard Haussmann, à Paris, et ses 1,4 milliard d'euros de ventes en 2011. Mais l'enjeu est plus large. Il s'agit de proposer aux clients un univers cohérent, quelle que soit la façon dont ils y accèdent : site Web, mobile ou magasin. Les modèles se nomment Macy's ou Nordstrom, si puissants que personne ne se demande plus s'il s'agissait au départ de boutiques physiques ou virtuelles.

Spirits maker Moët & Chandon USA is continuing its partnership with brand ambassador and tennis star Roger Federer with a multichannel campaign including various social media that complements its sponsorship of the 2013 United States Open tennis championships.

The app allows guests to better organize and coordinate their travel experience and is modified to reflect Chinese sensibilities. Ensuring that the brand’s multichannel advances in China are properly adjusted to enable seamless experience will likely be essential for creating brand affinities.

The British automaker chose to portray itself from angles ranging from ruthless speed to thoughtful charity to demonstrate to fans that it tries to engage them on different fronts. Rolls-Royce is continuing its efforts to maintain consumer interest through its social media.