Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
This holiday selling season (2014) will happen as close to real time as any thanks to the social / mobile web. Listening and curating are going to be important, but so is tapping the nostalgia and spirit of the season in creative and collaborative ways. No comment yet.
Sign up to comment
Ecommies - Identifying ecommerce trends, rate and review ecom tools and hold annual awards. * Hiding free shipping behind either codes or triggers is declining. * Deal of the Day is trending with majors like REI.com adding DOD. * Standard credit card based loyalty programs prevalent. * Still many catalog and retail merchandising tactics such as "door busters". Ratings report card on Google docs: http://bit.ly/1bPhwz3 Holiday ecommerce merchandising wasn't very inspired this year. December ratings went DOWN from November. Based on this year's performance ecommerce is clearly in a rut. 
According to a study from Adobe, in 2012 repeat shoppers made up just 8% of all site visitors in the US yet they accounted for nearly 41% of total online sales.So bearing in mind the fact that it’s also cheaper to keep a customer than it is to attract a new one, businesses need to be working hard to keep shoppers satisfied and give them a reason to return.With this in mind, I’ve rounded up 11 ways in which ecommerce retailers can improve customer retention....
Martin (Marty) Smith:
Easier to make more money from customers already acquired and almost no website pays much aattenton to thst idea. Here are tips on how to improve your ecommerce website's UI to encourage repeat visits. I would ad DOD (deal of the day) which seems to be gaining momentum and macro categorization for your your personas. At this time of year havig a For Him, For Her, For Kids is good macro categorizaton. |
Scoop it Creator
Martin (Marty) Smith
|
