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While Facebook and Twitter provide the bulk of all online marketing campaigns, the most effective and trusted method of marketing is the humble email. 
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Learn about 4 advanced Facebook ad targeting methods to help you better segment your ads and increase your Facebook ROI.
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Business people should develop their networks through social media as well as the traditional conferences.
Via Rami Kantari
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![The Best Time Of The Day To Send Emails [INFOGRAPHIC] | Marketing_me | Scoop.it](https://img.scoop.it/uv01h44ENtkH1pRkb-pgCzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This handy infographic attempts to answer one of the most crucial questions for marketeers - what time of the day should e-mails be sent to ensure highest open (Very nicely compiled infographics.
Via Rami Kantari
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![How To Convert More Customers Using Psychology [Infographic] — socialmouths | Marketing_me | Scoop.it](https://img.scoop.it/C8ZtQtZTgErIlnPYTSkDhTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
10 social psychology studies that can help you persuade more customers to say yes to your products and services...
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A vendor at the mall stopped me the other day. I don’t know if it was my frizzy, messy hair piled in a ponytail or the smile on my face, but he thought he could sell me his wares.
Samirah Bhamji's curator insight,
March 12, 2014 7:25 PM
This article states some core basic desires that can motivate a sale. On a subconscious level, each one of us has certain dominant motivators guiding what we choose to do. As a marketing planner reflecting on the ways you motivate your customers, by asking the questions and putting yourself in the shoes of the consumer. You need to understand what your consumers are after and stop to consider your target market and what motivates them. This article also reflects some complications marketers come across when motivating customers. Overall when you understand what motivates your target market, you can tailor your marketing plan to those needs. As a result, you will spend more time on marketing campaigns that bring results.
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Excerpted from article: "If SEO consultants want to own more of the funnel, their title will need to change to support a more expansive role that includes multiple channels, rather than changing what the term "SEO" itself means. The author of article is going to focus on two key areas of SEO: 1) Beyond keywords;
1. Beyond keywords What good SEOs already do: - Model search behavior across the funnel Good SEO’s are already skilled in the art of modeling user search behavior across a search buying cycle. They look to identify what language prospects are using relevant to their business.
Good SEO’s will: 1. Use PPC data... 2. Measure head vs long tail... 3. Track top of funnel keywords... 4. Create keyword funnels... 5. Create content maps...
I want more of that funnel What great funnel owners do: - Model the whole customer Persona modeling is nothing new, and smart marketers have been using them to help with brand marketing, website design, and UI for years. Well constructed personas help develop many different tactics, including: - Content that resonates
2. Content that works What good SEOs already do: - Audit sites to make the engines (and user’s) happier Good SEOs are a technical bunch and know how to ensure your site is ready to take on the search engines and win. Better yet, since good on-site optimizations follow good UI principles, the people visiting your site will be just as happy.
Good SEO’s will: 1. Make accessibility and indexability a must for your site... 2. Check all key areas of your site in order to... 3. Conduct a competitor analysis...
I want more of that funnel What great funnel owners do: - Audit content to build a strategy to amaze prospects There are three key tasks to complete to help you create the right content strategy for your business: 1. Determine your "sweet spot"... 2. Conduct a TOFU content audit... 3. Conduct a MOFU content audit...
A well-planned content strategy helps open up many new doors for funnel owners, including: - Thought leadership in your market
Each point is analyzed with more information and examples. Read full interesting article here: http://www.seomoz.org/blog/the-seo-path-to-becoming-a-great-funnel-owner Via Giuseppe Mauriello, Gerrit Bes
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These are some general tips for focusing on good ecommerce web design. Following these simple tips may make companies more popular among potential customers.
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This content was produced by GOOD with support of IBM If you've watched Mad Men, you know that marketers used to do what they could to get your attention – using flashy campaigns to promote what they think you want. But with the prevalence of technology in our everyday lives, marketing tactics are changing to be smarter about understanding their customers.
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Email marketing is a powerful way to connect with your audience and bring in more sales opportunities.
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How to turn casual blog readers into valuable subscribers who keep coming back.
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What follows is my view of ten excellent ecommerce sites, each offering innovative ideas in navigation, images, and content marketing. The sites all use the Magento open-source platform, but the ideas can apply to other platforms, too.
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Download @HubSpot's Guide to Pinterest's New Business Accounts and discover how you can effectively optimize your Pinterest presence.
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Social media marketing is the latest hyped business marketing method and it is proving to be a very effective way of marketing your business when done correctly.
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Twitter is a lot of fun as a social media platform, and it’s also a great social media marketing tool. There are lots of people who don’t have a Twitter account yet, but those who do find it to be an excellent way of spreading the news about all kinds of things including business. by Eric Welke Via Ivo Nový
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Lately, there have been a great number of mailing list providers showing up all over the Internet along with the exponential increase of online business.
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Social media can be used effectively to drive sales.Because it helps you distribute marketing messages further, faster, and cheaper than ever before. But most companies struggle, or don't see any return at all.
The reason has nothing to do with how many hashtags you use, or how often you update Facebook. And everything to do with execution on one -- or all -- of these three tactics. Tactic #1: Partnerships Tactic #2: Advertising Tactic #3: Content Marketing by Brad Smith Via Ivo Nový
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Recently, both consumers and businesses alike have come to question the need for lead generation and marketing.
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![50% of Web Sales to Occur Via Social Media by 2015 [INFOGRAPHIC] | Marketing_me | Scoop.it](https://img.scoop.it/VZRe5VeADnEl79FvHAbyGDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Although some brands over the years have been skeptical about how social media can bring in revenue, a new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through...
Via Martin (Marty) Smith
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Why and how to encourage your email subscribers to share your updates - infographic.
Via LyndalCairns.com
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In a show, an audience is important; they are the ones who determine whether the spectacle is worth their time and attention.
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Learn about the email marketing experiments and A/B tests you can run to improve CTR and lead generation.
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Robin Good: Interesting news from Google on this front, as early in October it has officially announced a new function of Googe Wallet which allows web publishers to charge small amounts of money to access in-depth articles or other high-value online content types. Digitaltrends reports: "Detailed on an official launch page for the product, Google quietly rolled out a new micropayments function for Google Wallet that allows site owners to charge small amounts of money for Web content. For instance, a site like Oxford Reference can charge between 25 to 99 cents for access to a single page of content. Within this live example, Oxford Reference offers the opening portion of the page for free. However, the code for Google Wallet is overlaying the remaining text with gray bars and blurring out the pictures until the reader pays 99 cents to view the remainder of the page. In addition, the reader has the option of an immediate refund of the access fee if they feel the content wasn’t a worthwhile purchase. However, the reader has to apply for the refund within 30 minutes of the initial purchase and Google has setup a system to help curtail excessive refunds awarded to a specific user over time." Read more: http://www.digitaltrends.com/web/google-launches-micropayments-for-web-content/ Here is where you can apply to adopt Google Wallet on your site: https://services.google.com/fb/forms/walletcontentinquiry/ Must-know stuff. 8/10 Full article: http://www.digitaltrends.com/web/google-launches-micropayments-for-web-content/ Via Robin Good
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Before sending a newsletter, carefully craft and package the message. According to ReturnPath, more people will be reading emails on a mobile device than on a desktop or webmail by the end of 2012.
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