Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte. The report was based on data conducted in November 2015 of 2,205 consumers in the United States.
The researchers examined the media consumption habits of four generations: Millennials (born between 1983 and 2001); Generation X (1966-1982); Baby Boomers (1947-1965), and Matures (prior to 1947). More than half of all US consumers, and three-quarters of Millennials, watch movies and TV shows via streaming on at least a monthly basis, the researchers found.
Other key insights from the report:
- 70% Americans binge-watch television content, viewing an average of five episodes at a time.
- 90% of US consumers say they multitask while watching TV.
- Nearly three quarters of Millennials age 19-32 say they are more influenced in their buying decisions by social media recommendations than TV ads.
- Social media sites have surpassed television as the most popular source of news for Millennials....
Via Jeff Domansky, Pantelis Chiotellis
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Millennials love streaming online video rather than watching live TV says Deloitte.