Facebook Stories have not yet been released for Facebook Pages. But that doesn’t mean businesses can’t benefit from thei
Via janlgordon, John van den Brink
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from AtDotCom Social media |
Facebook Stories have not yet been released for Facebook Pages. But that doesn’t mean businesses can’t benefit from thei
Rescooped by malek from Customer Experience Excellence Best Practices |
Customer experience is one of the largest points of focus in the new era of loyalty marketing, and continues to prove its value to a brand’s perception and, consequently, its bottom line.
“Employees are the backbone of a brand's values and help solidify the relationship consumers have with the brand,” said Brad Marg, COO of Clutch
Employee engagement is not a one time event, it's a journey!
Rescooped by malek from AtDotCom Social media |
We often assume that good looks and the advantages conferred by wealth fuel leaders’ rise to power. This was not the case with Abraham Lincoln. The man who would come to be known as one of the greatest US presidents came from a poor background and was known for his ill-fitting attire, lack o
Rescooped by malek from Digital Brand Marketing |
If you listen to marketers and advertisers, the key to success these days is targeting. “The right ad to the right person at the right time” is the common mantra.
Nope, says a new survey from brand expert network Experticity, the 2015 Marketing Mix Survey. The key driver in making a sale is the trust possessed by a source of product information.
Conducted by ReRez Research, the survey finds that 83 percent of marketers think advertising — online, broadcast, and print — is effective in influencing buyer decisions. But less than half of consumers — 47 percent — trust or believe advertising....
What and who do consumers trust? This research report will help you understand the answers.
Rescooped by malek from Curation Revolution |
Use These 5 Web Writing Tips To Crate Trust & Loyalty
1. Use Bullet Points To Introduce Sub-Heads.
2. Short sentences.
3. Small paragraphs.
4. Be Specific.
5. Ask questions & leave room for User Generated Content.
Great copy creates community and your website is about to need COMMUNITY most of all (why we are creating Curagami).
Using anchor text links is life saving on the web. Isn't it?
Rescooped by malek from Curation Revolution |
Read on to find out generalist woes, specialist advantages, and 4 benefits to a defined marketing niche..
Marty Note
This post includes 4 benefits of "Niche Marketing" or focusing your business on a segment or persona group that may have emerged "organically". Here are their 4 benefits:
1. Increased Profits
2. Reduced Marketing Costs
3. Greater Trust and Credibility
4. Reduced Competition
Here are 4 more benefits of finding your niche:
5. Content Marketing Is An Option.
6. Easier To Become An Authority.
7. Winning Hearts & Minds More Likely.
8. Coherent Multi-Channel Possible & Cheaper.
No one can effectively content market to more than about 3 things. The fewer things you want to become an authority on, from Google's perspective, the easier it is to understand you.
Google's "spider" deals in math. If your "math" is consistently about X then you stand a chance of becoming an authority on X. Authority status is earned not created. By narrowing your content marketing to a niche or even a niche of a niche you may WIN where you had no chance of winning further up the food chain.
Today’s marketing demands people love you with the expression of that love being their willingness to use their personal brand in your favor. The trap is the more you want to be loved the less likely you are to be loved,
so narrowing your niche and being true to your expertise, passion and love makes it more likely those values will be returned by customers.
Coherence is an overlooked benefit of narrowing your focus.
Coherence in this crazy multi-channel world is a challenge. Your marketing needs to live on a website, social networks, email marketing and video marketing to name just a few of the “channels” a contemporary business demands. Coherence of message and channel is easier when your narrowcast.
Coherence is a flashy word.
Let's remember the fact that for each digital marketing solution you must come with specific data collection JavaScript tag language, then define terms differently as to what constitutes a visitor, a page, an event, a conversion, shopping cart activity, or transactions
No wonder Marty points here to the huge advantage of niche marketing in this coherence dilemma.
"Companies that try to be "all things to all people" have significantly higher costs, never really establish a strong customer base from which to grow, and often disappear before achieving profitable growth. If you're like most people, though, it's really hard to walk away from any potential business. Yet closing the door on some opportunities truly opens far more doors for you in others."
Here´s a good post about the Benefits of Niche Marketing http://buff.ly/1bvuC5A by #kristamoon
Scooped by malek |
"Being of a slightly contrarian frame of mind, however, I think it’s important that we remind ourselves that stories do have limits, and excessive reliance on them can weaken our persuasive efforts, especially when our listeners start probing a little deeper to find the real truth behind them."
I like how the author Jack Malcolm starts out his blog. Yes, stories can be deceptive just like any other form of communication.
And I agree with his first point: they may be untrue or exaggerated.
After that however, I put my cranky pants on.
The next point advocates is that stories are ALWAYS incomplete; that nuance and complexity get in the way of a good story.
Balderdash I say!! What a simplistic statement. Hasn't he ever heard of rich media, layered meanings, and multiple interpretations? Yikes.
The next point is equally problematic: stories may be true, but insufficient; that the more vivid and compelling a story, the more it can mislead because the listener focuses in on the details instead of the larger picture.
Aaaarrrgghh! All that says to me is that the teller is not that skilled in storytelling and crafting co-created meanings that speak to the larger picture.
Bottom line? Learn the craft of storytelling. Learn how to layer multiple meanings into your biz stories when needed. Keep drawing out the bigger picture in your stories when needed. And be authentic.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
In this latest video podcast interview on Curatti Keri Jaehnig, owner of Idea Girl Media, discusses how to effectively use Facebook Stories for your business.
Brand ambassadors can take advantage of Facebook Stories even though this is not yet available for Pages.
Use Facebook Stories to Build Your Brand
Facebook Stories are available on profiles for mobile users. I agree that in order to bring more visibility you need to take advantage of this powerful real-time video tool.
Jeahnig explains exactly what this feature can provide for your marketing.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/DY7730ctEhI
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