An efficient marketing plan defines all the tools and strategies we use to attain revenue related goals. Read here to see the essential elements of any plan
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An efficient marketing plan defines all the tools and strategies we use to attain revenue related goals. Read here to see the essential elements of any plan
Rescooped by malek from Curation, Social Business and Beyond |
This article contains 4 helpful tools and resources around Business Brand reputation, Business Focus and Email Management
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your business branding strategy.
Reach your full potential online with these great resources for business.
12 Great Business Tools for Branding and Email Marketing
With the right tools you can help your brand stand out online. I agree that in order to build a business it's important to take advantage of what's available.
Gilbert provides the best tools to help make your company a more successful one.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://curatti.com/business-branding/
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Need help managing emails & making your #business run more effectively?
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Most brands have some form of newsletter to connect with customers. But for many brands, more emphasis is placed on getting people to sign up than on giving
"Find amazing things. Put the hours in. Get known for finding great likeminded stuff."
Rescooped by malek from Business Improvement |
Want to regain control of your inbox? Try out some of these tools for organizing your emails, and enjoy less stress and higher productivity.
Rescooped by malek from Business Improvement |
Want to build more email subscribers from your activity on social media? Here are some useful and practical tactics!
While 2016 is shaping up to be the year virtual reality and the Internet of Things went mainstream, it could also go down in history as the year email’s much-touted demise cranked into overdrive. At least, if this week’s events are anything to go by.
Death of email has been a buzzword in the last decade, but it kept beating all odds, how far email will go?
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I’m going to explain a couple of different automation campaigns you could implement to generate a solid passive income stream of your own.
Rescooped by malek from Email Marketing Today and Tomorrow |
How to Research Ideas for Your Lead Magnet
- Ahrefs Content Explorer: Search the Ahrefs Content Explorer using relevant keywords, and it'll show you a list of the most frequently shared content on that topic.
- Competitor analysis: A simple way to find proven ideas for your email list lead magnet is to analyze your closest competitors and their lead magnets.
- Amazon Kindle and Udemy: You can find thousands of e-books and video courses on the Amazon Kindle store and Udemy.
- Quora, LinkedIn, Reddit, and industry forums: Just look for relevant discussions and keep an eye on the questions people are frequently asking.
- Your audience: If you already have an audience, the best way to find ideas is to ask them what they need. You'll be surprised by the insights this small activity generates.
It all starts with the offer, or what is now called the Lead Magnet.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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One of my favorite debates in digital marketing goes like this: When will email be replaced by (fill in the blank)? Or when will brands stop using SMS? Even the Internet is challenged: When will apps or Facebook kill the Web?
1. Amazon hasn't killed the retail store.
2. Digital hasn't killed print.
3. Mobile messaging hasn't killed email.
4. Instagram and Snapchat haven't killed Facebook.
5. Ad blocking won't kill great advertising.
1. Amazon hasn't killed the retail store.
2. Digital hasn't killed print.
3. Mobile messaging hasn't killed email.
4. Instagram and Snapchat haven't killed Facebook.
5. Ad blocking won't kill great advertising.
Rescooped by malek from Must Market |
Newsletter Best Practices
Moon-Audio.com demonstrates some of our favorite email marketing techniques with their Better Music Event email such as:
* Newsletters Should be VISUAL.
* Use of anchor links & Landing Page..
* Including CUSTOMERS in your marketing.
* Focus on HOT and happening NOW.
Promotional emails are hard pressed to do more than one or two things. Newsletters can talk about MORE, but they need good organization and anchored links (links that move to the topic from outside the landing page) combined with a landing page,
Once these ideas are combined MORE can become easy to navigate and provide valuable analytics information. Who clicks on what is valuable and something to incorporate next time around.
Email Newsletter coming of age.
Rescooped by malek from Ecom Revolution |
Web Migration Trauma
Website migration creates seo, traffic and money trauma. We share 5 website migration tips so your next web heart / lung transplant helps you gain not lose:
Included ADVANCED tips too in case you are a high risk player OR more advanced in your SEO knowledge.
Ok, for now I'd rather have a web site migration than a root canal.
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Email marketing is a huge topic (hence my epic course about it). Growing
your list, getting subscribers, making them feel awesome and then figuring
out how to sell your own stuff to them - it’s taken me years of trial and
error and experimentation to get it all down.
The good news is that there are so many awesome little ways that you can
begin growing your email list, starting today.
You don’t have to create a huge opt-in freebie, or an email course, or
write a million guest posts just
Rescooped by malek from Must Market |
consuming.
Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort. We all do.
Blogs take time to write, those great images need to be found or created and those social networks meed to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slowly persisting. It is a marathon and a journey not a sprint.
One way of thinking about great content marketing is that you are building an audience before you need them. Content builds credibility, trust and followers over time. This earns you the right to then sell them something down the track.
When content marketing and social media emerged there were no tools. Today we have so many technology tools that it’s overwhelming.
But what is great with marketing tools is that you can scale your efforts. It was something I realized with Twitter early on. A few years ago I implemented one software platform that saved me 120 hours a month and it still does.
So what are some content marketing mistakes that many amateurs new to the game are making.
Great Scoop by @Brian Yanish - MarketingHits.com. Loved the 10 Item List of mistakes "amateurs" make.
1. Not automating
2. Not optimizing for search engines
3. Not hustling your content
4. Not working on your headline
5. Not experimenting
6. Poor quality content
7. Email List Is Money
8. Not thinking like a publisher
9. Not learning from the innovators
We can even agree with #1 since they are "automating" things like social search and, to some lesser extent, publication. We shortened #7 based on their implication - email is money. So True.
Rescooped by malek from Digital Brand Marketing |
30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.
Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.
Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.
Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.
Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.
Do you have what it takes to be a master of online commerce?
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Email Marketing - In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers ...
People are constantly bombarded with emails, so be transparent about where the email is coming from and the content it contains. It's the best (and quickest) way to ensure a click-worthy message.
Rescooped by malek from Marketing Automation, Marketing, Sales and Lead Generation |
Generation leads are always on the move. Here's a list of 10 new types of leads
Udemy to offer free courses for prospecting, SMART.
Rescooped by malek from Must Market |
Marty Note: Email Matters
Your email list is something you own. You've earned the right to NOT pay Google or anyone else when you communicate with your email list. The value of the list is HUGE.
We saw a monetary value of $100 a subscriber recently and there are times when you email list can be worth many multiples of that such as:
* When your organic rankings take a huge hit thanks to an algorithm change.
* During peak sales times.
* To create sustainable online community.
* To increase sales.
* To bolster SEO and then increase sales.
Here is a great and simple list for how to increase the size of your email list:
1. Subscribe Button
2. Ask Your Readers
3. Give Incentives
4. Speed Up Website
5. Offer A Free Course
6. Squeeze Page
7. Guest Blogging
8. Implement Hello Bar
9. Video Call To Action
10. Scroll Box
11. Feature Box
12. Sumo Me
13. QR Code
14. Trade Shows
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Is email dead? Some people seem to think so, and some disagree. Personally I think it is just being overshadowed by social media, and the instant messaging apps which are constantly popping up on mobile devices. But email will always be around, and there will be some old school traditionalists like me (in other words,…
Rescooped by malek from Startup Revolution |
Content curation is key for Small To Medium Sized Businesses (SMBs) online success & Scoop.it's new Content Director makes curation a marketing reality.
thought provoking, the Content Shock is worth further studying. Hard to argue about how production is far exceeding supply
Rescooped by malek from Email Marketing Today and Tomorrow |
When you spend time on social media marketing for your business, what are you doing to grow your fans and followers? You’re probably spending time creating great content or marketing campaigns –…
3 Easy Ways To Drive Social Media Traffic By Using Links In Your Emails - St Louis Media
Are you interested in learning more about email marketing and marketing automation? Click through to learn about the 12 top platforms for marketers.
Tips and vendor lists to help you find the best Marketing Automation Software for your company.
Rescooped by malek from Content Marketing & Content Strategy |
An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that mu…
Imagine a superhero is managing your email campaign!
Look at the fight of "Call To Action" , no distraction and give offer a chance.
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If every email you sent was perfectly phrased and well-received right out of the inbox, how much time could you save?
Save an hour a day halving your email time.
Turn email into a less of chore with templates of responses for almost every situation.
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Learn about the email myths you should ignore as you look to optimize your marketing.
Myth #3: (I'm not exactly dead)
- You better send emails only to interested parties
- You better consider re-engaging customers at least twice a year
Rescooped by malek from visualizing social media |
Beyond detailing the adoption rates of mobile-friendly email, this infographic explains the difference between desktop-centric design, mobile-aware design, and responsive design—and the future outlook for each of them. It also includes links to examples of mobile-aware design from Amazon.com, Reiss, and Vizify, and examples of responsive design from AT&T,Toms, and Foursquare from the Email Swipe File on Pinterest.
Great example of mobile-design awareness
Are you mobile? See how desktop-centric evolve vs. mobile aware design. Very relevant for B2C marketing decision-makers.
Pour les campagnes d'emailing : prévoir un design qui s'adapte à à la lecture de mails sur mobile, sans oublier une landing page à la hauteur !
I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.
It's important for your business to have an effective marketing plan in addition to your business plan.
Marketing Success Strategies
In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.
Hamiya explains the right steps to take in order to build a successful business marketing plan.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
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Read full article here: http://ow.ly/dzoN30b21KK
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Good blueprint for building an effective marketing plan from Curatti.