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How the Internet Has Changed the English Language

From www.scoop.it - June 27, 2013 2:29 AM

What does it mean that some people, instead of just saying “by the way,” use its acronym “btw” (which actually takes fewer syllables than saying the entire phrase, fyi)? Some may say that it’s sad evidence that our language is being polluted, while others may say it’s just a reflection of modern times. Which ever side of the language debate you’re on, there’s no denying that the Internet has changed how we speak and talk. Here are a few things that have happened to the English language, thanks to the wonder of the world wide web.

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A-Z of LinkedIn Marketing

From www.smartinsights.com - May 17, 2013 3:29 AM

LinkedIn recently announced that they now have over 225 million users. A reminder that LinkedIn gives opportunities to connect and communicate for both individuals and businesses across more than 200 countries. In this post, we will look at some of the main features that are available for individuals and businesses on LinkedIn..

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Improving your online marketing funnel

From blog.eloqua.com - March 27, 2013 4:23 AM

Today’s blog post comes courtesy of Jonathan Dempster, a digital strategist based in Leeds, UK. He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels.

Inbound marketing, especially for B2B companies, is difficult to get right. With so many online social outlets, content strategies, and performance metrics, knowing where to begin is a significant challenge.

It is important to get the basics right. Once you have a manageable campaign, you can begin to piece together the parts of your marketing puzzle. A well developed marketing strategy enables you to more effectively drive inbound leads to your website. Here are four tips that can get you started.

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Online Marketing Strategy

From socialmediatoday.com - May 31, 2013 4:42 AM

Have you ever been at a great party and unable to switch off from work? Did you find yourself comparing it to marketing a business (sad, I know) but true never the less.

Here are some observations on the similarities between throwing a party and promoting a business online.

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10 Benefits of Digital Marketing v. Traditional Marketing

From www.businesszone.co.uk - April 8, 2013 3:27 AM

So why should a small business either develop or strengthen its presence online?

Clearly the world of technology, digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adapt to the new era of marketing and communications is in danger of losing out. However, it may be prudent not to blinker your vision and miss out on any traditional media that your customers and prospects use and what currently works. It could be that a blended strategy of traditional and digital marketing can still yield returns for your business.

Here are 10 suggested benefits of Digital Marketing v. Traditional Marketing:

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