Digital Marketing Power

What does it mean that some people, instead of just saying “by the way,” use its acronym “btw” (which actually takes fewer syllables than saying the entire phrase, fyi)? Some may say that it’s sad evidence that our language is being polluted, while others may say it’s just a reflection of modern times. Which ever side of the language debate you’re on, there’s no denying that the Internet has changed how we speak and talk. Here are a few things that have happened to the English language, thanks to the wonder of the world wide web.

 

Have you ever been at a great party and unable to switch off from work? Did you find yourself comparing it to marketing a business (sad, I know) but true never the less.

Here are some observations on the similarities between throwing a party and promoting a business online.

Social media is part of our everyday life and we enjoy the conversation and the friendships that we develop everyday. You can find people blogging or sharing songs, pictures and links on Facebook and Google plus but you will find them sharing more on Twitter.

Even though the site has been in existence for over 5 years now, there are a lot of people who still don’t understand those who are addicted to the microblogging platform. Here are some reasons to love Twitter...

After offsite engagement for awareness, the next step along the route to revenue looks at the "Consideration" phase where engagement – as well as other factors – can affect click-through rates (CTR) in search results, an oft overlooked, and underrated metric in the world of SEO.

First a caveat! CTR studies are both fun and farcical. When no two search results are the same, predicting the percentage of click-throughs in certain positions, and leveraging that as a prognostication of actual traffic can, at best, provide directional data and, at worst, leave clients unhappy when targets fall short.

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"I’ve had enough" says Scott Stratten. Every month a new “study” comes out to say when the best time is to send email out to your list/subscribers/mother.  If you're not familiar with Scott's approach then you're in for a treat.  Also check out his book 'Unmarketing' - one of the best I've read recently on online marketing.

Information graphics, or infographics, are graphic visual representations of information, data, or knowledge. Infographics have become a powerful, revolutionary marketing tool—a single infographic has the potential to reach up to 15 million people. As opposed to traditional posts, infographic posts perform better on Twitter, Linkedin, and Stumbleupon (as measured by tweets, shares, and pageviews). Google ranks trends from 0-100 giving a number to a keyword based on how often it is searched compared to other keywords. Based on this measure, the top six countries in the world for the keyword “infographic” consist of the following: the Philippines (60), South Africa (56), New Zealand (50), Netherlands (41), India (38), and the U.S. (38). The top six cities include Singapore, Bangalore, San Francisco, Sydney, Chicago, and Melbourne.

Some popular infographics on the Internet today include “How Much Can You Trust a Bearded Man?” and “Should I Text Him?” If you’re into dating bearded men, these infographics just might appeal to you. If you want to learn about why startups fail, how you can better handle your headaches, and the evolution of the geek, there are some excellent infographics available. Among the most popular infographic themes include business, economy, health, social media, and technology. The first infographic was published in 1626, but they have really only become truly popular since 2009. The overall popularity of infographics has skyrocketed since 2009, 2012 was the most successful year for infographics thus far.

 

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Google Plus is a ghost town. Google Plus is for computer nerds or photographers. Google Plus is like a lame version of Facebook. No one reads anything on Google Plus. No one cares about Google Plus

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No so.  At some point you’re going to need to pay attention to that social network gnat that’s buzzing at your ear, and for very good reasons.  Read on...

 

Inbound marketing is all the rage. Social media has us consumed.  B2B Marketers are creating more content than ever before.  We’re optimizing everything we possibly can all with the intention of driving more people to our sites, engaging with them and offering them opportunities to raise their hand and announce themselves.

For many of us, it’s working!  Visitors are showing up at rates we’ve never seen before. Some are just stopping by to see what we’re offering, some clicking around the site to check us out and of course those that decide to take the bait, oops, I mean fill out the lead form.

The World Wide Web and permission based inbound marketing continues to revolutionize the marketplace and you can only ignore it at your own peril. It is pretty obvious that people are more and more averse to being interrupted by some marketing message and this will tend to annoy them rather than put them in the right mood to buy from you.

Forrester’s recently published The Purchase Path of Online Buyers offers insights that aren’t surprising to many in the know. Email and search are the key drivers of online sales, with social contributing only a tiny bit.

You can of course buy  the paid report, but if you don’to, the bottom line is that smart retailers are using paid search and sophisticated email marketing to drive sales and repeat business. This article will give you the key findinds of the Forrester report.

 

Email marketing has become one of the principal methods business uses to market to leads and existing customers. We know it’s a cost effective method to market our business yet we don’t often see direct analysis of exactly how cost effective it is.

A recent article in the Harvard Business Review reported on an experiment proving how effective email marketing is, and HubSpot developed their numbers further to determine the ROI of the examples tested.

.It’s time we re-imagined the way marketing works.  This is not a new way of doing marketing.  It’s a new way of understanding it.  Content Marketing, Customer Acquisition, Inbound vs. Outbound, The Sales Funnel, Customer Retention, etc. all get revamped and refitted into one concise model — Gravitational Marketing  What you learned in gradeschool applies here.  The larger the planet, the stronger the gravity.  By increasing your planet’s (website) size with great content, you become much more attractive (think gravity) to potential clients.

Check out (and share!) this infographic, then download the accompanying eBook to fully understand the implications with lots of tips, entertaining illustrations, and illustrative data.

Neil Patel, founder of KissMetrics was recently interviewed about SEO link building. Best practices, misconceptions, and future insights for 2013 and beyond were discused in this in interesting video.