Digital Marketing Power

Social Media Marketing’s ROI (Return on Investment) has been discussed on the web in blogs and websites and comments are frequently heard such as “You can’t measure the ROI of social media marketing” One commentator from the Search Engine Land website says that even if you can’t measure the increase in sales or reductions in costs that are an essential element of measuring ROI there are other benefits for placing your content on the highly trafficked Social media sites such Links (sometimes 100′s and 1000′s of links), Long-term traffic from linking sites, Improved search ranking and Long-tail search traffic.

Because you develop these high-value links, you can easily rank prominently for targeted terms in search engines and increase your long-tail traffic which will stabilize at a much higher number than the pre-social marketing campaign numbers. The talented Peter Kim, a former Forrester analyst, outlined a framework for measuring Social Media.  Here is his framework for measuring Social Media benefits

Each year, small businesses spend considerable time and effort marketing their products and services online. But are you making the most of the time you spend marketing on the web? To help you find out, we offers the following list of five things small businesses do to undermine their online marketing efforts.