Digital Marketing Power

Marketing automation may still rely on email for most of the communication work, but times are quickly changing. Sophisticated marketing automation focuses more heavily on user behavior, providing visitors with the right content at the right time in the buying cycle—on any channel. To achieve this, you have to move beyond mass email campaigns and, instead, shift focus to personalized, content-focused lead nurturing.

In today's world, knowing how an individual email campaign performed on a one-time basis is not enough. To learn whether your company is deriving true value from email marketing, you need both broader and deeper perspectives offered by program- and list-level analyses.

Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing—and opportunities for continuous improvement—will go undetected.

It's high time for email marketers to assess email marketing performance in relation to goals, objectives, and contribution expectations that matter.

So, what matters?

If we have to be honest and real about event marketing, we have to admit that the email newsletter is still the King. You will get more traction from an email newsletter than you will any social campaign hands down; no shit.

Emails are marketing gold and getting your attendees or potential attendees to part with their email address, that little slice of “butts in the seats”, is one of the hardest things you will ever do. Let’s talk turkey and admit that simply sticking an email newsletter sign-up in the sidebar of your website is just not gonna cut it, you have to do more. You have to give your attendees a reason to want to trust that signing up for yet one more email newsletter is the right thing to do.

What special sauce is needed to get people opting in? Well, it is different for every event or conference but here are 9 simple things that you can try. One or more will work, you just have to hit on the right combination. Don’t be afraid to try more than one.

The concept of inbound marketing is to provide great content to attract visitors to your site, convert them into leads, create a relationship with them, close them as customers, and then delight those customers. I have seen this methodology provide significant and powerful results across all different industries. Committing to an inbound marketing methodology, however, can require considerable manpower and time. It can also be a slow process in the beginning, which can be frustrating.

It usually takes 3-6 months to start seeing the benefits and results. So when companies are eager to get leads for their sales team during this beginning time period, purchasing email lists starts to look pretty attractive to them. Great idea, right? Think again.

This is all too common of a strategy for companies and unfortunately what tends to happen is that marketing departments waste thousands of dollars on useless leads that are cold and old.

The Barack Obama campaign raised almost $700 million dollars online – and almost all of that came from emails. The same email strategies they took advantage of can work for your business too – and they don’t require having a 100-person team of volunteers.

Here are 5 Email marketing tactics businesses worldwide can learn from Barack Obama’s campaign…