Digital Marketing Power

Moms spend 37% of their daily media time on their smartphones and 97% of moms made a purchase on their tablet in 2012. There’s a huge opportunity for brands to provide value to customers through apps, especially to moms. However developing an app, particularly for the first time, is not a simple task. Rather, you need a well thought-out mobile strategy. App development requires a large budget, skilled engineers, dedicated marketers, and time. Here are several key topics to keep in mind while you consider if an app is the right choice for your brand.

Serious inbound marketers are known for their near superhuman abilities to generate leads. But these supermen and women aren’t from another planet, and they don’t have a secret identity. Instead, they utilize modern marketing tools, dig through data and adjust their tactics on a regular basis.

So how can you, too, be an inbound marketing man (or woman) of steel? Well, here are five things that make a super inbound marketer:

Social media is no longer a reminder or subsidiary medium. To understand and invest in this medium, marketer need to have a strategy in place, risk appetite in case of failure and a measurement system which is in sync with the brand objective.

Dos and don’ts of social media have been chalked out quite a lot of times. However, experts express that to make the medium a permanent part of the media mix without risking RoI, there are a few business rules that they can keep in mind.

Today Holiday Inn, official hotel provider to the London 2012 Olympic and Paralympic Games, unveils the world’s first Augmented Reality Hotel which features a host of Britain’s top athletes. Hotel guests can use their smartphones or tablets to see London 2012 Olympic and Paralympic stars in virtual action in the reception, corridors and bedrooms of the Holiday Inn London Kensington Forum.

In 2012 smartphone users downloaded about 45 billion apps, which doubled compared to the previous year. There are more than 7 billion people on Earth, which makes on average 6,4 app downloads per person. This is a fast growing business with no doubt. By 2016 the number of app downloads is predicted to grow up to 300 billion or at least 10x the amount of 2011 year downloads. At the same time the demand for paid apps has decreased by one %.

.

There is a continuing disconnect with people’s personal use of the internet and how they then apply digital marketing to promote their business.

The company CEO will use Google for researching and buying a new car but when it comes to optimizing his web site for ranking high in Google he struggles to see the value and perceives that building a website is all he needs to do to be “found online” and generate mountains of cash.

Read more here...

Integrated digital marketers (IDMs) rely heavily on data analytics to track campaign performance over website, social, and mobile channels. To ensure each initiative is achieving the desired effect, they may track various performance management metrics, including website bounce rates; keyword performance rankings; eMail open rates; landing page conversions; visitor-to-lead, lead-to-customer, and customer retention ratios; and ad click-through-rates and costs-per-impression. Striving for perfection, IDMs rely heavily on user data to compare marketing initiatives with real-world results.

In other words, they keep their EAR to the ground.

Here are three ways to do the same:

.

Mobile phones and particularly the increasing adoption of smartphones, continue to change how people receive information, consume content and engage with others. To take advantage of the opportunities presented by these mobile devices and their expanded functionality and create an effective mobile marketing strategy, marketers must understand how consumers use them and what the implications are for content marketing, promotions, communications and purchase channels. Here are twenty-five charts of the latest research sourced from a variety of organizations to enable you to better understand how the mobile landscape has evolved so you can incorporate these changes into your marketing plans.

Each year, small businesses spend considerable time and effort marketing their products and services online. But are you making the most of the time you spend marketing on the web? To help you find out, we offers the following list of five things small businesses do to undermine their online marketing efforts.

Social Media Marketing’s ROI (Return on Investment) has been discussed on the web in blogs and websites and comments are frequently heard such as “You can’t measure the ROI of social media marketing” One commentator from the Search Engine Land website says that even if you can’t measure the increase in sales or reductions in costs that are an essential element of measuring ROI there are other benefits for placing your content on the highly trafficked Social media sites such Links (sometimes 100′s and 1000′s of links), Long-term traffic from linking sites, Improved search ranking and Long-tail search traffic.

Because you develop these high-value links, you can easily rank prominently for targeted terms in search engines and increase your long-tail traffic which will stabilize at a much higher number than the pre-social marketing campaign numbers. The talented Peter Kim, a former Forrester analyst, outlined a framework for measuring Social Media.  Here is his framework for measuring Social Media benefits