Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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How to Make Your Keywords Fit Your Marketing Message

How to Make Your Keywords Fit Your Marketing Message | Digital Marketing Power | Scoop.it
There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want.
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Restaurants use digital signage to expand brand messaging

Restaurants use digital signage to expand brand messaging | Digital Marketing Power | Scoop.it

Full-service restaurant operators are aware that societal and technological changes are affecting the way people communicate and interact. We’ve become more visual than we have ever been before, helped along by sites like Instagram, Pinterest and Facebook.  That’s why deploying digital signage (DS) to help evolve your restaurant’s brand and tell a visual story about who you are and how and what you serve makes sense. It’s not only a smart move; it brings you closer to the way people communicate with each other today.

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