Your new post is loading...
The usual formula goes something like this: Marketers and advertisers spend huge budgets to craft their campaigns, then refine them over weeks or months until they find just the message that will reach their target audience. Now some companies are trying to squeeze all of that work into mere minutes. These advertisers are watching Twitter and other social networks to see what topics are getting the most attention, and putting together short blog posts, tweets and videos that match those themes—in hopes that the online audience will become more aware of the brand and see it as relevant to their interests and needs. Then, if one topic isn't getting attention anymore, the companies can drop it without much fuss, and switch gears quickly to follow the next hot discussion.
