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Measuring the success of your search engine optimization efforts is important to ascertain whether your time, money and efforts are allocated effectively. SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. To measure the return on investment – or ROI – of your SEO campaigns, utilise the information aggregated from Positionly and Google Analytics to pull through the data and analyse patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue.
