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There is a big ugly secret in the inbound marketing agency world; many (if not most) companies that start with inbound marketing fail. They try to sort out all their digital marketing internally and don’t have the necessary time and expertise to get it right. This is fairly predictable. There is an even bigger secret in the inbound marketing agency world, though; many (if not most) companies that hire an inbound marketing agency fail. This fact is demoralizing. Shouldn’t an agency with inbound marketing expertise be able to turn a company’s marketing around 100% of the time?The inbound marketing process can be derailed even in the most experienced of hands. Here’s a four step process to make sure it will fail:
