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Nowism Design Implications via Curagami

Nowism Design Implications via Curagami | Must Design | Scoop.it

5 Super Secret Marketing Trends
One of the "Super Secret" Marketing Trends we see for 2016 is Nowism. As defined brilliantly in a TED Talk by Joi Ito (embedded in the post) Nowist plan less and react more. Nowist look to the web to provide the collaborative means to react to what is happening now.

Nowism brings several important design considerations including:

* Incorporation of Social Media Feeds

* More space for Content Curation 

* More flexibility and less rigid and static boxes

* More movement and change throughout a site


When something BIG happens and a web design looks and feels the same the sit steps away from the now. One of http://www.Moon-Audio.com major partners is about to launch an earth shatteing new product. 

Moon's site needs to have the ability to curate, create and spin content about this innovation fast and furious. The more your content marketing and website live in the now the stronger its relationship with your customers.

See the other 4 Super Secret Marketing Trends for 2016 here:

http://www.curagami.com/5-super-secret-marketing-trends/?v=7516fd43adaa 

 

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Rescooped by Martin (Marty) Smith from Tracking Transmedia
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Future of Storytelling Online? Convergence & Mashups as Illustrated By Unknown Spring

Future of Storytelling Online? Convergence & Mashups as Illustrated By Unknown Spring | Must Design | Scoop.it

Unknown Spring

In March 2011 Jake Price, a freelance producer for the BBC, journeyed to Tohoku, Japan to document the devastation left in the wake of the Pacific tsunami.


The  result of his trip is evident in his powerful and beautiful immersive web documentary, "Unknown Spring," which was awarded the World Press Photo Multimedia Awards...'



Via siobhan-o-flynn
Martin (Marty) Smith's insight:

Agree with the @Art Jones note. The mashup of many channels into an immersive environment as illustrated by Unknown Spring is a fascinating and a sign of things to come. The execution on my mac was a tad bumpy, but the convergence of media, narration, navigation, image and "hero's journey" storytelling is powerful.

Here is the link to the Unknown Spring site:
http://www.unknownspring.com


Article about the "new" convergence storytelling:
http://www.indiewire.com/article/whats-the-future-of-storytelling-unknown-spring-provides-some-answers-20140927

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