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The singular inability of India’s feminist movement to decrypt the coded messages tucked into the aggressive marketing campaigns of giant corporates pushing products and services of subjective “goodness” is bothersome. At one level it implies that the gains achieved by the previous generation of feminists have been frittered away. Since the 1920s, a mix of feminism and feminist-consumerism, which originated in the United States, has inspired Indian feminists and led to sharpened advocacy for pro-women legislations and the adoption of pro-active policies in favour of India’s repressed other half.
But sadly those who inherited the movement from the pioneers were unable to hold the candle. Their failure to check the market economy’s juggernaut as it suppressed women’s aspirations for equality is indeed unfortunate. Secondly, “women’s studies”, the discipline conceived for Indian conditions by the recently deceased Vina Mazumdar (“Vinadi” to her associates) as the bedrock of the Indian feminist struggle seems to have died out. This sad fact is evident daily in the utter disinterest, even stony silence, on the effects of an inexplicable trade policy allowing unregulated imports of daily essentials on women’s health, wealth and happiness.
Via bobbygw
