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AI's Tipping Point - McKinsey's AI in 2017 Trends Report

AI's Tipping Point - McKinsey's AI in 2017 Trends Report | Curation Revolution | Scoop.it
From www.forbes.com - July 9, 2017 10:35 AM

AI Report from McKinsey

2017 is arguably artificial intelligence's tipping point making this trending trends report from McKinsey an important must read. AI is poised to invade every aspect of digital marketing and communications. The hottest startups are math and AI companies. 

 

The hottest online merchants are finding ways to use AI to penetrate the big data having a successful commercial website provides. If your new to AI or an old hand at web marketing McKinsey's report is a must read. 

Martin (Marty) Smith's insight:

McKinsey's take on machine learning and AI in 2017 arguably AI's tipping point. 

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Why Market Makers Are More Important Now

Why Market Makers Are More Important Now | Curation Revolution | Scoop.it
From www.curagami.com - June 17, 2015 3:46 PM

Market Makers Matter
Janet McKean & Drew Baird Are Market Makers. Market makers see what is next a fraction before the rest of us. Janet's gift of vision is in the specialty gift space. Drew Baird is the founder of Moon-Audio.com and the creator of Dragon Audio Cables. 

Market makers matter now more than ever. Our advice? Become a market maker and learn from Janet and Drew.l 
 

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The Rise of Social Shopping via @HaikuDeck

The Rise of Social Shopping via @HaikuDeck | Curation Revolution | Scoop.it
From plus.google.com - April 2, 2015 4:05 PM

Rise of Social Shopping
Blink an eye and big stuff happens. With valuations in the billions for sites such as +OpenSky and in the hundreds of millions for relative newcomer WaNeLo.com Don't get lost in the trap such valuations create.

Remember Arthur C. Clarke's quote:
Any sufficiently NEW technology is indistinguishable from MAGIC.

There are several forms of new ecommerce magic happening now including:

+Wanelo = gamified, social & mobile shopping.
MassDrop = social affiliate program.
+OpenSky = Social Shopping with a #crowdfunding or +quirkydotcom  feel.
+fab.com = social shopping.
+Etsy = +eBay for crafters.
+Woot = Daily Deal

We added a new section to our Ecommerce Questions Haiku Deck to reflect the rise of social shopping. We also noted how and why Amazon should be worried. New "social shopping" plays are hitting Amazon right where they are vulnerable - community, social and mobile.

Amazon is  "Search and Stab" and they are about to compete with savvy mobile game creators. Shopping as a social game will beat low prices created by scale. Didn't Amazon just prove that point by vanquishing Walmart from the king's ecommerce throne?

Amazon understands the ARBITRAGE of online commerce better than anyone, but what if arbitrage wasn't the driving force anymore? Going to be an interesting fight between SCALE and its many benefits and a new generation of "kids" who don't know any better than to question everything, assume nothing and have FUN.

Fun is contagious. Will follow with video notes soon.

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3 Crowdfunding Whitepapers | via CommunityLeader, Inc

3 Crowdfunding Whitepapers | via CommunityLeader, Inc | Curation Revolution | Scoop.it
From learn.communityleader.com - January 14, 2014 12:56 PM

The Knowledge and Resources Needed to Grow your Business in the Crowdfunding Market.


Martin (Marty) Smith's insight:

Every one of these 3 crowdfunding whitepapers is worth a read. As I state on our #startup http://www.crowdfunde.com crowdfunding will become a new and important marketing "channel" for all NOT JUST equity crowdfunders. 

P&G might crowdfund new R&D, Amazon might crowdfund a new book or movie. Every marketer is now also a publisher, TV producer and movie creator. Forming the capital for all the cool marketing we need is fraught with DANGER. 

Crowdfunding provides a way to "test before you test", to see if you can scale an idea before you invest in hard goods or more content and information. Crowdfunding is going to change...everything.

Reading these 3 white papers helps understand why. I promise to write something on Crowdfunding: The New Marketing Channel soon too.  

 

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7 SEO Tips & Trends For 2016 You Need To Know - Curagami

7 SEO Tips & Trends For 2016 You Need To Know - Curagami | Curation Revolution | Scoop.it
From www.curagami.com - December 4, 2015 3:27 PM

7 SEO Tips and Trends
Appreciate @Os Ishmael sharing Anne Carton's great 7 SEO Trends for 2016 Post today. Anne's post was so good we linked it from the Curagami post it inspired. Our 7 SEO Trends / Tips for 2016:

* Great Content Creates Community (despite Content Shock) 

* Mobile and Smartphones Are Changing Everything

* Video RULES

* Community Is KEY

* Community Shock Is Coming

* Empower Ambassadors, Understand Proxy Marketing

* Fresh and NOW Beat Stale and THEN

Be sure to add your SEO tips for 2016 and we will mash them into this post with a link back and our thanks.


http://www.curagami.com/7-seo-tips-for-2016/?v=7516fd43adaa

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Context Conversations the Future of Marketing - Curagami

Context Conversations the Future of Marketing - Curagami | Curation Revolution | Scoop.it
From www.curagami.com - April 12, 2015 12:00 PM
Digital marketing is moving to real time CONTEXT & CONVERSATIONS. Curagami's Predictive Analytics Engine (cPAE) creates relevant web, email & mobile context
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5 big visual design trends for 2014 | Graphic design | Creative Bloq

5 big visual design trends for 2014 | Graphic design | Creative Bloq | Curation Revolution | Scoop.it
From www.creativebloq.com - February 25, 2014 11:34 AM
It's never a great idea to blindly follow trends, but it's good to know what they are. It's kind of similar to the old maxim that 'you have to know the rules to break the rules'. But in fractured and disjointed world, working out what the latest visual design trends actually are can be difficult.
Martin (Marty) Smith's insight:

Some of these trends we are seeing over and over, but "filtered" is new to me. Glad to see the death of "sock" photos. Those Stepford pics have to go .

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Fjord Annual Trends Report 2014

Fjord Annual Trends Report 2014 | Curation Revolution | Scoop.it
From www.fjordnet.com - January 6, 2014 5:59 PM
Now in its seventh year, the annual Fjord Trends Report 2014 is launched, unveiling what we believe will transform what we do, our clients’ business and ultimately the way we live.
Martin (Marty) Smith's insight:

Wow, great psychographic / tectonic plate trends report from Fjord. Here are just a few gems from the report (on SlideShare and included behind this link):

* M2M (machine 2 machine) communications increase, as Internet of Things becomes a reality.

* Internet of Things creates an "API Marketplace" to facilitate cool app development for your fridge et al.

* We will learn to talk and listen to objects in 2014 thanks to the Internet of Things. 
* Big is Back with Telco 3.0 on the horizon.

* Expect more Telco M&A next year. 
* Brands must PARTY & relinquish control to the mob and the moment. 
* Brands must become hosts and facilitators creating platforms not websites. 

Great TRENDS and TRENDING report helping me to create my Startups 2014 Trends post for Curatti.com tomorrow.  

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