Lean Content Marketing Medium Cool suggests reading Guillaume Decugis' Why Lean Content Marketing is the Future @scoopit post and using Medium's new Readism app.
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Curation Revolution
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Scoop.it!
Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on.
Martin (Marty) Smith's insight:
Had fun writing this piece on how Guillaume, Marc and the @Scoopit team are creating the Lean Content Movement and what that means to we lucky few Internet marketeers. 
Ken Morrison's comment,
April 27, 2013 8:20 AM
I enjoyed this article Marty. The Circus analogy was a concrete example that I will remember for a while. Well Done.
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Scoop.it!
Five elements creating an eCommerce store can bring to your marketing efforts. Master marketer Martin W. Smith by Mark Traphagen.
Martin (Marty) Smith's insight:
Lean Content Movement
Scoop.it!
The Lean Content Movement is curation, tools with fast feedback loops and writing less content that does more. Join the Lean Content Movement, here's how.
Martin (Marty) Smith's insight:
Listened to a great interview with Guillaume today on Blog Talk Radio. Guillaume and Scoop.it have created what is tantamount to a new movement - the Lean Content Movement.
Guillaume Decugis's comment,
February 13, 2013 6:38 PM
Hi Therese - The way we see it (and please bear in mind that Lean Content is a concept still being defined), Lean Content is not about "Information diet" or trying to refrain from creating Content. We are definitely in a world of content inflation. So how do we cope with this? Part of the best practices we've seen being done come around faster content creation cycle, leveraged content distribution, content curation, etc... Faster content creation cycle is for instance something Leo from Buffer talked about at our first meetup group here in SF explaining techniques to become better and better at turning out quality content fast. What I call leveraged content distribution is the idea of using guest posting, slideshare or quora to give a bigger distribution to your content than your blog if it's nascent - techniques we used a lot at Scoop.it and that proved efficient for us. So it's not about zero growth (an interesting economic concept that I don't believe in but that's a different discussion ;-) but it's about doing more and better with your content strategy for the limited resources that startups, non-profits or even small teams within bigger organizations have. Makes any sense?
Therese Torris's comment,
February 14, 2013 4:42 AM
@gdecugis. Get it. It's more rather about lean content production and distribution processes than about lean content..
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Trying this out