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Kathy Lenard's curator insight,
May 1, 2013 11:26 PM
I sometime write long sentences; so when I saw these tips about the elimination of STOP words, I had to Scoop this.
Martin (Marty) Smith's comment,
May 2, 2013 7:36 AM
Thanks for the Rescoop Kathy. Shortening your sentences, more Hemingway than Faulkner, can have positive impacts on SEO and visitor engagement. Marty
Carey Butler's comment,
March 3, 2013 1:09 PM
I really appreciate what you write. Novel way to look at things that would make a real difference.
Martin (Marty) Smith's curator insight,
February 6, 2013 4:27 PM
UCA is going to be a key Ecom concept.
Martin (Marty) Smith's curator insight,
February 1, 2013 4:08 PM
Enter Your Outlaw Internet Marketing Advice into the Oulaw Josey Wales Contest. Deadline: Friday February 15th |
Robin Good's comment,
March 9, 2013 9:35 AM
Right on Marty.
I have something I wrote eight years back that you may like and that is quite relevant to this very topic: http://changethis.com/manifesto/show/19.BioteamingManifesto
Martin (Marty) Smith's comment,
March 10, 2013 8:12 AM
Robin, wow massively cool piece. I love the concept of BioTeaming. Specifically the recognition that a team is a force, an organic thing that must be managed, thought about, protected and curated with process, care, respect and trust. By calling out the goal of creating a high performance team and setting up a specific process to do so this piece increases the chances of that result (the creation of a high performance team) 100x. I also agree with your assertion that technology per se can quickly distane the goal of creating high performance teams. The idea that technology HELPS and doesn't HINDER is a priori and absurd. By starting with team architecture you provide a check list, an easy way to know if tech is contributing or not. Well Done and thanks for the SHARE. Marty
Martin (Marty) Smith's comment,
March 3, 2013 9:00 PM
LOL, plural of Marty is Marty2x I think. Good scoop here that is a critical read for ecom. When I was a Director of Ecom email was our highest margin channel BY FAR. I bet that is still true for those who understand how to modify approach based on this post. Marty2X
Marty Koenig's comment,
March 9, 2013 3:43 PM
LOL Marty2x. It is interesting to see the variations and sameness from the old web to the new mobile.
Brian Yanish - MarketingHits.com's curator insight,
January 10, 2013 9:19 PM
Great article Marty. Wasn't long ago I'm talking to fellow website designer who said SEO is dead because of social media. I told him, funny how Google hasn't stopped telling website owners to do many of the items you cover in your article.
Martin (Marty) Smith's comment,
January 11, 2013 8:14 AM
Spiders still need context Brian so you note to the designer was correct. Correct alt text has been a particular challenge for me with many designers. I prefer to have file names with keywords too, but good luck selling that idea to a designer (lol). M
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his is a great article that needs to be bookmarked for reference. Top Notch!