A lot of preparation goes into launching a podcast. For example, you will have to find the right equipment, interview the guests, and edit the sound to feel right. After you’ve finished producing the podcast, the next major challenge to tackle is how to get listeners.
Via Jennifer Palmer Farrington, Svetlana Muradyan, massimo facchinetti
Podcasts are a great tool for B2B marketers to utilize. They are easy to produce, people are more comfortable utilizing the technology over a webcast or speaking live, and are less expensive. Make sure you are promoting them properly to the right audience to maximize the content - this article has great ideas.