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Scoop.it!
Most eight-year-olds are familiar with cooties: an imaginary infectious disease spread through proximity to children of the opposite sex. We eventually outgrow the silly idea. But when it comes to the world of consumer products, fear of associating with the opposite sex, at least for some, never really goes away. 
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Colors plays major role in our life. Check out how colors affect your customers decision and make conversion happen. #infographics #conversion
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Women and men are paying different amounts for similar, comparable products at major retailers, and Canada has no consumer protection against price discrimination based on gender, CBC's Marketplace found. Via bobbygw
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Men and women focus on different aspects of art, report researchers: Men pay more attention to the artist’s background and authenticity, while women pay more attention to the art itself. Via Jocelyn Stoller, Deanna Dahlsad
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Safe sex isn’t always easy. Share on Facebook: http://on.fb.me/1vFVmq6 Like BuzzFeedVideo on Facebook: http://on.fb.me/18yCF0b Share on Twitter: http://bit.l...
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Separating toys into boys' and girls' aisles may discourage girls from science and engineering careers, says Jenny Wilmott
Via Caroline Claeys
Deanna Dahlsad's insight:
add your insight...
malek's curator insight,
June 27, 2014 6:43 PM
Gender between your ears not your legs. Time to smash taboos like gender specific toys.
Scoop.it!
I've written / ranted about this sort of thing before. If I let myself shop a lot, I could make a whole website devoted to this subject of inappropriate clothing that sexualizes children. That's sa...
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Speaking of those scantily clad casino waitresses... I would like to draw your attention to a pair of studies done regarding men's reactions to pretty and scantily clad women. In the 2003 study, th... Via Shawnee Rivers
Shawnee Rivers's curator insight,
February 1, 2014 12:57 AM
Even if a man knows he can’t take the sexy casino waitress up to his room, a guy can — and will — dream. And that just helps the house.
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With all the talk about sexism in gaming, I think it's time to discuss the sexism in gambling. Everyone knows that the number of female gamblers are increasing, just as it is in gaming; but where are the casinos, online or real world destinations, which cater to these women? At the start of this century, there were several...
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Anjin Anhut lays out the down and dirty facts about how ignoring geeky women seems like good business... and how to change that. Via malek, Deanna Dahlsad
malek's curator insight,
January 1, 2014 3:44 PM
I definitely don't agree to that. "Pink lego is the spade that can dig geek toys out of their sexist hole? 
Deb Bailey's comment,
January 2, 2014 1:11 PM
Very interesting article. Painting something pink and selling it to women will not work. Women are as geeky as men in many instances - but are invisible. Anyone who really sees that demographic and respects it will make a fortune.
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Mobile devices have made it possible for people to shop anywhere, anytime, and apparently, they’re taking advantage. According to Millward Brown Digital, people who shop from their mobiles visit more retailer sites than those who shop from their PCs (6.2 retailer visits per month on mobiles versus 2.9 on PCs). Mobile shoppers also use search engines and social media sites more than PC shoppers do. With all that opportunity to capture mobile purchases (or lose them to rivals), there’s all the more reason for retailers to make sure their mobile strategy is airtight.
Deanna Dahlsad's insight:
It is nearly impossible not to notice some (more than) probably gender differences here; it sure looks like the men are shopping via mobile phone and tablet, while women are at the pc. This likely means big differences in terms of social sites, such as Pinterest, as well as in the shopping categories themselves.
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This summer I went hiking several times in California’s Eastern Sierra. Each time I went I counted the number of male to female hikers and ended up with a 5:1 ratio. This reflects many women’s experience of the wilderness and outdoor sports such as rock climbing or mountaineering. These are male-dominated arenas. One of the reasons for that is because these activities are advertised to women as an escape from their stressful lives, not as a sport meant to challenge their physical ability. Outdoors equipment marketed towards women, then, consistently focuses on comfort and style, in contrast to men’s marketing.
Deanna Dahlsad's insight:
A reflection of the "Hello Kitty" factor in sports marketing to men and women. The conclusion of the article shows how yoga is not "manned up" when marketing to men. However, to be fair, one could also argue that more women do seek relaxation over physical challenges in their down-time, so perhaps the ratio isn't all a result of marketing...
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PANKs® (Professional Aunts No Kids) are women who have a special bond with a child who is not their own. Weber Shandwick teamed with SavvyAuntie® and KRC Research to survey PANKs and confirmed they... Via malek
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MUMBAI: There is no provision in law which allows the Brihanmumbai Municipal Corporation (BMC) to tell shopkeepers not to put mannequins displaying lingerie inside their shops, said civic officials.
"Mannequins, regardless of what they are wearing, can be seized only if they are kept outside the shop on footpath for encroachment of public space. But there is no law or rule that empowers the BMC to regulate what a shopkeeper wants to exhibit inside his shop," a civic official told TOI on Wednesday.
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These items portray women as helpless bystanders in need of rescuing by men and boys. They’re also heteronormative in implying that only women “kiss heroes.”
In response to the shirts, thousands signed our petition and used Twitter to ask the Disney Store to stop selling sexism. The brand quickly appeared on our #NotBuyingIt list of all-time worst offenders:
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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