Consumer and technological trends in China
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Consumer and technological trends in China
Of course technology plays a key role in the world’s (expected) largest consumer market!
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China’s ‘little happiness’: Why brands should be wary of toxic positivity

China’s ‘little happiness’: Why brands should be wary of toxic positivity | Consumer and technological trends in China | Scoop.it

"Faced with economic uncertainty, younger Chinese consumers are tired of being told by brands to “cheer up,” and seek realism and relatability instead ..."

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After coronavirus, young Chinese consumers are selling their goods | News & Analysis | BoF

After coronavirus, young Chinese consumers are selling their goods | News & Analysis | BoF | Consumer and technological trends in China | Scoop.it

"Many Gen-Z and Millenial shoppers are offloading possessions and embracing a new-found less-is-more attitude. .."

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