"The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? ..."
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Consumer and technological trends in China
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Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by
Leona Ungerer
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"Jeff Meng, a 25-year-old watch lover from a well-heeled Guangdong family, had US$22,800 burning a hole in his pocket. He could not find the Rolex Daytona watch he wanted, dubbed “panda” for its black-and-white face, anywhere in China ..." 
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"A new wave of platforms are using low prices, minimalist storefronts and, allegedly, the manufacturers of genuine luxury goods to sell unbranded products to China’s value-hungry consumers ..."
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"Luxury international automakers are increasingly turning to Alibaba's Tmall online marketplace to drive sales to China's digitally savvy consumers, according to a new report ..."
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"Both the Chinese mainland and Hong Kong continue to experience a slowdown in spending on luxury goods, with a slowing economy dampening consumer confidence, according to Deloitte China ..."
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"Ask any luxury retailer where their most valuable customers are from and most will say China. The post-2008 years have not been the easiest for luxury brands, but China's apparently unquenchable thirst for all things bling ..."
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"China’s demand for luxury goods meant that the potential market for secondhand apparel was largely ignored until recent years, while it boomed in the West ..."
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"Most luxury retailers have not yet deployed technologies that allow customers to verify that a product is fake or not before purchasing ..."
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"Travel is a major factor brands must consider when marketing to the affluent Chinese consumer, but how explicit do they really need to be? ...."
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![Designer brands for children[1]- Chinadaily.com.cn | Consumer and technological trends in China | Scoop.it](https://img.scoop.it/vyt86B9D2l0PLkkDHX3Sczl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Inside the Ralph Lauren kids' clothing store at Plaza 66 on Nanjing West Road, Chen Fang, a housewife from Hubei province in her early 30s ..."
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