Consumer and technological trends in China
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Consumer and technological trends in China
Of course technology plays a key role in the world’s (expected) largest consumer market!
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To logo or not to logo? Navigating China’s hot logo trend

To logo or not to logo? Navigating China’s hot logo trend | Consumer and technological trends in China | Scoop.it

"For fashion houses, the risk lies in how far they can push this logo trend while still feeling authentic to consumers ..."

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Pepsi drinks company making its own smartphone

Pepsi drinks company making its own smartphone | Consumer and technological trends in China | Scoop.it

"Soft drinks firm Pepsi is apparently working on its own smartphone. Aimed at the budget market, the Pepsi P1 is reported to have competent specifications but the usual Pepsi logo on the back .."

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Is Burberry’s simple new logo catnip to copycats?

Is Burberry’s simple new logo catnip to copycats? | Consumer and technological trends in China | Scoop.it

"Burberry revealed a new logo last week. But Chinese luxury consumers fret the design makes Burberry goods too easy to counterfeit ..."

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Branding success with logos that tug at your heart - China Daily

Branding success with logos that tug at your heart - China Daily | Consumer and technological trends in China | Scoop.it

"Many online businesses want their names, logos and mascots to be eye-catching to consumers, so as to impress them the most ..."

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