"Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem ..."
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Consumer and technological trends in China
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Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by
Leona Ungerer
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"China seeks to increase the luxury goods tax rate to curb Millennials' irrational spending on luxury brands and bring back a culture of frugality ..." 
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"Alibaba’s e-commerce marketplace Tmall is duking it out with retailer JD.com to win over luxury brands that have recently turned attention to China’s booming domestic market. But they’re not the only two in competition ..."
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From
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"China's sports boom embraces everything from running to tennis, with entrepreneurs both large and small, local and foreign exploring ways to cash in ..."
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"As Chinese consumers come of age, they become more sophisticated and more loyal to their favorite brands. However, mass consumers in smaller cities still focus on functional benefits in products. Above all, they are value seekers ...."
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'China's decision to end its one-child policy creates a potentially bigger market for child-related brands, but there will be no sudden explosion in numbers and parents will be sceptical about brands' motivations, industry figures have suggested ..."
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"Many online businesses want their names, logos and mascots to be eye-catching to consumers, so as to impress them the most ..."
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"Big brands are showering Chinese customers with discounts and promotions to preempt any potential negative press as World Consumer Rights Day rolls around ..."
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"A number of leading brands are enjoying success and reaching out to Chinese consumers after adapting their "concept stores" to local tastes and conditions ..."
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"Marketers need to consider how their brands and messaging resonate with the growing numbers of single-person households across Asia and particularly with independent single women, according to leading industry figures ..."
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"A March report by Kantar China reveals a few purchasing behaviors of Chinese female beauty shoppers that brands need to know ..."
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"China’s national football team won’t be taking part in the FIFA World Cup in Russia next year, but that hasn’t deterred a series of leading Chinese brands from signing up as sponsors ..."
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"Chinese drinks brands need new and exciting creative to keep brands fresh for consumers as they take on the dominance of Coke and Sprite in the country, according to research by Publicis Media China in partnership with the Ehrenberg Bass Institute ..."
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"With Chinese New Year a week away, poultry-themed items are in abundance to celebrate the upcoming Year of the Rooster, but Western luxury brands hoping to tap into the annual holiday gifting bonanza need to tread carefully ..."
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"Younger millennials don’t want to simply fit in with the mainstream ..."
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"For those of you new to Tmall, Alibaba's B2C marketplace, I thought I'd write a brief introduction ..."
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![Companies hope to get a boost from 'baby boom'[1]|chinadaily.com.cn | Consumer and technological trends in China | Scoop.it](https://img.scoop.it/kwdHFB4dVqwIwQ3SFvoEkzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Children brands, auto industry and property sector are all looking to cash in on the expected population increase ..."
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"Last year, there were more than six million Chinese tourists in Korea, according to Korea Business News Co., Ltd ..."
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"Western brands are learning a hard lesson as they dip their toes into Chinese e-commerce: There’s no shortcut into China ..."
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"A number of leading international FMCG brands are finding themselves having to adapt to growing competition from Chinese brands and retailers, which are using their local know-how to appeal directly to domestic tastes ..."
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