"China is still, in many ways, a mystery to Western brands ..."
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Consumer and technological trends in China
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Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by
Leona Ungerer
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"For Western companies, entering a foreign market requires careful consideration of culture and tradition ..." © Via Charles Tiayon 
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"More food and beverage chains in China are turning their attention to casual dining as this higher end of the market, which focuses more on service and customer experience, is seeing faster growth in ..."
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"As lines blur between social media platforms in China and the West, the emphasis on separate platforms is no longer relevant even as Chinese social media influences Western practices ..."
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"Western brands are learning a hard lesson as they dip their toes into Chinese e-commerce: There’s no shortcut into China ..."
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