Six K-pop idols who are ‘human luxury brands’, from BTS’ V and Exo’s Kai for Gucci, and Blackpink’s Jennie and Jisoo for Chanel and Dior, to Girls’ Generation’s Yoona and Ive’s Wonyoung for Miu Miu | Consumer and technological trends in China | Scoop.it
From www.scmp.com - February 20, 2022 1:29 AM

"BTS’ V, Jennie and Jisoo of Blackpink and other big South Korean stars have become synonymous with certain luxury houses – and therefore essential to their global marketing ..."