"Online food-delivery platforms are expanding choice and convenience, allowing customers to order from a wide array of restaurants with a single tap of their mobile phone ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Remember the days when one marketing approach generally worked pretty well? They’re gone ..." 
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"A decade after leaving the industry, fashion's power couple is back and they've got a new name ..."
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"Consistent branding is one way banks and credit cards build trust with their customers. So why would Mastercard rebrand? ..."
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"Company suffers multi-million pound losses after sparking storm of protest
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"Get ready--according to one industry insider, the way people buy things online is going to change ..."
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"Hoping to bolster sales, Campbell Soup is updating its classic chicken noodle soup, as well as the way it does business ..."
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"Over the course of history, shopping has changed a great deal. At one point, we had a simple system of bartering and trading to get what we need, but those ..."
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"Disruptions in how consumers shop and buy food are a constant in today’s fast changing markets, and as online and mobile technologies have improved, the failed attempts to launch online grocery in the late 1990's appear to be a distant memory ..."
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"Steven Van Belleghem writes a blog for Female First upon the release of his new book When Digital Becomes Human ..."
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"The things that once made a car company successful, -- great engines, appealing auto bodies and interiors, marketing the freedom and romance of the open road, -- are no longer enough, CIO Journal columnist Irving Wladawsky-Berger writes ..."
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From
nypost
"It’s been a big month for menu changes at the nation’s largest food companies, including: Dunkin’ Donuts will remove the whitening agent titanium dioxide from its powdered donuts. McDonald’s and Co ..."
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"Significant life events can dramatically alter the brand choices made by consumers, so marketers should strive to identify the most appropriate life event for their target audience, a leading agency practitioner has argued ..."
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"Marketers need to urgently reassess their views of the family unit, which has become more complex and diverse as marriage declines, divorce rates rise, people become parents later and have fewer children ..."
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"The internet has completely changed the face of gambling, and not just at a practical level ..."
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"With Rio 2016 Olympic Games soon to be upon us, we look at 10 disciplines under the spotlight – how has technology changed the Games? ..."
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"How does a song we dislike at first hearing become a favourite? And when we try to look different, how come we end up looking like everyone else? ..."
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"If you update your Uber app today, you might notice something is a little different: gone is the "U" logo, replaced with a... circle thing. Uber describes the square at the center of the new logo ..."
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Online shopping is killing a category that retailers have been relying on for ... - Business Insider
"Companies that sell impulse buys like candy, mint, and gum to customers waiting near the cash register are scrambling to find new solutions ..."
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"Eating habits are changing across the country and food companies are struggling to keep up ..."
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From
gizmodo
"The screens, they are a’ changing. Facebook has tweaked its logo for the first time since 2005, and if I hadn’t pointed it out you, you probably wouldn’t have even noticed ..."
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"SKIM, a marketing research consultancy focused on impacting consumer decision making, identified three communications best practices for enlightening consumers about green ingredients ..."
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"Traditional marketing was built for relevancy and efficiency, but not to generate quality assets. Because of this, the "brand newsroom" trend grew ..."
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"As a retail analyst and someone very interested in consumer behaviour, I started thinking how long it would take for this product to take over from the ..."
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