"While fast fashion is expected to continue to grow 20 percent in the next 10 years, secondhand fashion is poised to grow 185 percent ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"We asked experts what “ethical shopping” looks like in 2020 and how to do it ..." 
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"Roughly 66.3 million pairs of shoes are produced every day and this takes a heavy toll on the planet, on animals and the workers producing them. Tansy Hoskins, author of Foot Work: What Your Shoes Are Doing to The World, shares eye-opening truths about the reality behind the shoes we wear ..."
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"For years, the fashion industry has cycled through color schemes to cultivate a desire for trendy new looks. It’s time for the seasonal color palette to die off..."
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"NRF has released a report profiling the major worldwide consumer trends that will shape the industry in 2020, highlighting value, sustainability and flexibility as top concerns for shoppers heading into the new decade ..."
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"Fast fashion is finally on its way out and the cost-per-wear value metric is making a comeback. Companies that were forced to reduce the quality of the materials to manufacture clothing just to stay alive…"
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"In a 40-store pilot, Macy's is working with thredUP, billed as the world's largest online thrift store, to set up shops within its department stores..."
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"A new report on H&M underscores how companies mislead the public by failing to provide adequate detail on their environmental initiatives..."
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![Latest Apple ads carry message of caring for consumers and the planet [Video] | consumer psychology | Scoop.it](https://img.scoop.it/9v-xXoHEuPapUA-_yxlbwzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
From
9to5mac
"The latest Apple ads carry messages aimed to showing the company caring for both consumers and the planet.There are three short video ads, each just 16 seconds long, and you can watch each of them below … Each video was posted to Apple’s Australian YouTube channel, and will likely be added to its..."
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"A CGS survey found that consumers were seeking to buy from companies with sustainable products and ethical practices ..."
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"It's about conserving the environment and making lives better ..."
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"Top quality leather is scarce. Luxury brands are finding fishy alternatives ..."
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"McDonald's says it will start using paper straws instead of plastic at all its locations across the United Kingdom and Ireland. And it plans to test sustainable alternatives to plastic straws in some restaurants in the U.S. and elsewhere around the globe later this year ..."
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"The fashion and luxury segments of the market are synonymous with carefully curated branding and strict reputation management, which have been tested ..."
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"Johnnie Walker scotch whisky will be available in plastic-free bottles from early 2021, Diageo Plc said on Monday, as the world's biggest spirits maker ramps up efforts to tackle plastic waste ..."
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"Nestlé is expanding its use of blockchain technology to its Zoégas coffee brand to allow customers to trace each bag of coffee back to its sourcing origin in Brazil, Rwanda or Colombia, according to a release ..."
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"Starbucks moving away from dairy could lead to better sustainability, pricier coffees and greater access to milk alternatives, one analyst says ..."
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"Color, transparency, upcycling and nostalgia are having a lasting impact on the global denim industry ...
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"Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. The results are inspiring from a sustainability standpoint. And they’re downright exciting from a customer experience standpoint! ..."
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"Global fashion brands, responding to government pressure and consumer demand, are taking new strides towards sustainability and circular production..."
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"Extracts from CEO Lulie Halstead’s presentation at London Wine Fair in May 2019 at a seminar on future consumer behaviour What is driving consumers to purchase the wines they do and how are they making these decisions? ..."
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"For most consumers, sustainability in apparel primarily means labels that make clothing using natural fibers ..."
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"Why a quirky startup has attracted P&G, Unilever, Coke, Pepsi, Nestle, Mars, Clorox, Danone and 20 other brands to a platform for disruptive packaging ..."
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"Lego is seeking to build new markets with an alternative campaign targeting stressed millennial adults instead of hyperactive children ..."
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"One of the main problems with plastics is that although we may only need them fleetingly – seconds in the case of microbeads in personal care products, or minutes as in plastic grocery bags – they stick around for hundreds of years ..."
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