"A new generation of Asian & African super apps are seeking to emulate the success of China's WeChat in their home markets. Here's why ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Asia Pacific paved the way for the expansion and evolution of digital consumers. Mobile-enabled consumers in the Asia Pacific to leapfrog other regions in many facets of life. The rise of social commerce, digital wallets and now super apps are three of the clearest ways that Asia has most impacted ..." 
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