consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Zara has a new logo, and reviews are mixed

Zara has a new logo, and reviews are mixed | consumer psychology | Scoop.it

"The controversial design reflects the evolution of fashion branding. But would it have killed Zara to add just a little more space between the letters? ..."

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What makes ASOS's online customer experience so enjoyable?

What makes ASOS's online customer experience so enjoyable? | consumer psychology | Scoop.it

"How do you combine functional and engaging content to create a great digital customer experience? ..."

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Hotels use online reviews as blueprint for renovations - New York Times

Hotels use online reviews as blueprint for renovations - New York Times | consumer psychology | Scoop.it


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Why brand loyalty hinges on social media engagement

Why brand loyalty hinges on social media engagement | consumer psychology | Scoop.it

"In order to achieve brand loyalty, one must first understand what it really means ..."

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How consumers' moods drive decisions - The Atlantic

How consumers' moods drive decisions - The Atlantic | consumer psychology | Scoop.it

The surprising effect of good and bad moods on what people read, what they buy, and how they act ..."

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