"Data scientist Cathy O’Neil explains how technology and algorithms have weaponized shame for control and financial gain ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"While Bloomberg figures show that women are the world's most powerful consumers, a recent Sanlam survey reveals that they are not reaping the benefits of such power..."
Leona Ungerer's insight:
A South African perspective 
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"This bold and beautiful infographic delves into the psychology of colour in brands ..."
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From
www
"Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands .."
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"Communication is a fundamental skill, but a difficult art. Storytelling is a marvelous tool to help getting yout point accross to others. Psychology explains ..."
Marta Torán's curator insight,
April 6, 2014 4:20 AM
Una Meta-historia que explica y aplica los principios del Storytelling
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"The power of pictures is emerging as an important aspect of luxury brand marketing, as reports highlight customers being swayed by visual stimulation and brands utilising image-based social networking sites ..."
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"Social media is also a great way to build up a business, but it can tear it down again just as quickly. Let’s go through some examples…"
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"Reputation firms like Eliminalia use legal threats and copyright notices to have material taken down around the world ..."
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"In the age of social media, celebrities like Beyoncé, Taylor Swift and David Bowie realized the value of maintaining a sense of mystery ..."
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"Jewelry sales continue to plummet. Are iPhones and Kindles to blame? ..."
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"Though it’s no surprise pride is linked to luxury purchases, a new Canadian study finds the emotion takes on very different forms before and after high-end goods are acquired.
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"Companies have recognized the power of networking for their growth even prior to the Internet rise. If an entity builds a good network ..."
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