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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Digital: Shopee is the most tweeted e-commerce brand in the Philippines this 2021

Digital: Shopee is the most tweeted e-commerce brand in the Philippines this 2021 | consumer psychology | Scoop.it

"With its string of successful campaigns and relatable social media content, Shopee is the most tweeted e-commerce brand in the country according to Twitter for 2021 ..."

GreatPriceHomes's comment, January 9, 2022 9:18 AM
NICE
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Fashion brands that exploded on social media

Fashion brands that exploded on social media | consumer psychology | Scoop.it

"Developing your fashion mogul dreams into reality can be a long, difficult process ..."

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Five top social media sites used by Chinese girls

Five top social media sites used by Chinese girls | consumer psychology | Scoop.it

"Need to reach Chinese women? Here are the top social media sites in China which women use to learn about fashion and make-up ..."

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Is social media behind frenzy over rare local beers?

Is social media behind frenzy over rare local beers? | consumer psychology | Scoop.it

"A top-rated beer has been selling so briskly at local bars that bartenders can practically time the emptying of a keg with a stopwatch ..."

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Disruptions: Social Media Images Form a New Language Online

Disruptions: Social Media Images Form a New Language Online | consumer psychology | Scoop.it

"The rising popularity of the image in social media has further transformed the way we share our lives with one another..."

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Which brands are winning on social media in Rio?

Which brands are winning on social media in Rio? | consumer psychology | Scoop.it

"For the Rio Olympics, Adweek and Sprinklr have teamed up to keep track of how brands are performing across major social media channels.  Following the results on platforms during the first week of the games from Aug ..."

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'AlDub': A social media phenomenon about love and lip-synching - BBC News

'AlDub': A social media phenomenon about love and lip-synching - BBC News | consumer psychology | Scoop.it

"It is the most surreal and wildly popular show you may have never heard of, smashing social media records becoming an internet phenomenon. But what is Aldub? ..."

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Who won the social media Super Bowl? - BBC News

Who won the social media Super Bowl? - BBC News | consumer psychology | Scoop.it

"A roundup of the top memes, tweets and trends from Sunday's Super Bowl ..."

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A wave of social media tools help users share stories about the places they love - San Jose Mercury News

A wave of social media tools help users share stories about the places they love - San Jose Mercury News | consumer psychology | Scoop.it

"With social media apps that let us share real-time stories about places we love, live or linger in, users are adding a new layer of intimacy to ..."

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Leona Ungerer's insight:

"The common thread among all of these tools is simple: to harness technology to capture and share the narrative of a place. And it's a practice that resonates with our mobile society."

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